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HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?

When MarCloud audits a HubSpot portal, lifecycle stages are one of the things we look at. Pretty frequently, they’re either misconfigured or not being used at all. Setting HubSpot up correctly requires a conversation between marketing, sales, and revenue operations teams because any gap in alignment will cause issues in HubSpot. In this case, it’s lifecycle stages that reflect internal assumptions rather than true buyer behaviour, and damage reporting.

Tom Ryan

7 mins

Coloured background with text HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?

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Campaign management MCAE (Pardot)

Pardot Reporting: How To Justify Your Marketing Spend

The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Account-Based Marketing Ideas For Pardot's Engagement Studio

With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Marketing With the Engagement Studio: An Overview

You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

How To Convert More Leads With Marketing Automation Tools

Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.

Tom Ryan

2 mins

Development MCAE (Pardot)

Pardot Content Regions 101

Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.

Tom Ryan

5 mins

Campaign management MCAE (Pardot)

Understanding the Pardot Engagement Studio

Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here. In this article, we ensure you have the tools to grasp the basics.

Tom Ryan

3 mins

Implementation MCAE (Pardot)

Integrating your SaaS platform with Salesforce and Pardot

Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram. The illustration visualises the SaaS platform, Salesforce, Pardot systems architecture and more.

Tom Ryan

1 min

Campaign management MCAE (Pardot)

Using Blended Pardot Lead Scoring & Grading In Your Pardot Strategy

Scoring & grading can excel your Pardot strategy to the next level. In this blog you'll learn more about a blended scoring & grading model and how to follow best practice. Read on if you're ready to excel your strategy and gain some tips.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce

I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.

Tom Ryan

2 mins

Support MCAE (Pardot)

How to use Pardot Repeat Automation Rules

Pardot Repeat Automation Rules are a game changer and can revolutionise the way your marketing automation tool is set up. Learn how to use them here.

Tom Ryan

3 mins

Training MCAE (Pardot)

Infographic: Getting To Know the Pardot Lifecycle Report

Need help understanding the Pardot Lifecycle Report? Wondering; what is a Pardot MQL? How does Pardot define a SQL? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.

Tom Ryan

2 mins

Pardot Landing Page Templates: Why You Should Custom Code

Development MCAE (Pardot)

Why Custom Code Your Pardot Landing Page Templates

If there’s one thing I’d like you to take away from this blog, it’s that Account Engagement (Pardot) landing pages are as versatile as any other landing page platform. They can be as flexible as you need them to be - especially when you use custom code rather than the drag-and-drop page builder.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

The Pardot Implementation Guide For Marketing Managers

Choosing to implement Pardot as your marketing automation platform of choice is a big decision as it takes a lot of time researching and planning how the platform will fit within your organisation. Read through our comprehensive guide.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Retargeting in the Engagement Studio - What You Need To Know

Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. It’s time to harness the power of Pardot retargeting using the Engagement Studio. Read on for a comprehensive guide.

Tom Ryan

2 mins

Support MCAE (Pardot)

12 Brilliant Pardot Tips From a Certified Expert

Pardot tips to help you get the most out of your automation platform. Start optimising your marketing activity with these quick wins and useful tricks!

Tom Ryan

6 mins

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