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Integrating 3rd-party platforms and implementation
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Underperforming journeys and automations
Reducing license costs and inefficiencies
Campaign attribution modelling & ROI
AI readiness, Agent POC's and Claude integration
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Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Hollie Fitzpatrick
2 mins
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Tom Ryan
1 min
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Tom Ryan
1 min
For marketers, it’s important to know these differences between Sales Cloud vs Salesforce Platform, and how to use each platform.
Eoin Walsh
4 mins
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Triana Jarman
5 mins
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Tom Ryan
5 mins
It can be intimidating to use Salesforce as a marketer. The good news is, you just need to learn Salesforce basics, not the whole platform.
Ellie Anderson
4 mins
We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!
Tom Ryan
9 mins
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
Tom Ryan
3 mins
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Hannah Telford
3 mins
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.
Kumar Gurrampalli
2 mins
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.
Ellie Anderson
3 mins
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