Latest Article
HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
Blog
Showing all posts
New Email Sender Guidelines for Google & Yahoo
In a joint statement made in October 2023, Google and Yahoo announced changes to their email policies, effective from February 2024.
Jonathan Chowdhury
3 mins
Creating a Marketing Cloud Data Model: Where to Start
One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.
Kumar Gurrampalli
4 mins
6 Benefits of Salesforce Data Cloud for Marketing
There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.
Anton Minnion
3 mins
Pardot User Roles Explained: From Default to Custom
Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.
Tom Ryan
3 mins
What is Salesforce Data Cloud? & Other FAQs
You might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...
Anton Minnion
3 mins
Salesforce Gains TikTok Lead Gen Ads Integration
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
What is a Salesforce Data Lake?
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
Salesforce Data Cloud vs Snowflake: The Basics
There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...
Anton Minnion
3 mins
Quiz: Are You Ready for Salesforce Data Cloud?
Salesforce Data Cloud is a customer data platform (CDP) that integrates with Sales Cloud and Marketing Cloud out-of-the-box, which means it’s much easier to implement than other CDPs. Don’t mistake this to mean you can jump in and get setup right away though.
Tom Ryan
2 mins
![Coloured background with text Data Cloud 101: Mastering Salesforce CDP [eBook]](https://www.datocms-assets.com/103555/1700532791-data-cloud-ebook-blog.png?auto=format&dpr=0.5&w=1568)
Data Cloud 101: Mastering Salesforce CDP [eBook]
If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.
Anton Minnion
2 mins
New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Tom Ryan
2 mins
Prospect Mailability & Transactional Emails in Pardot
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
How to Automate Currency Conversion in Salesforce Using Flow
Managing exchange rates manually is one of those thankless tasks Salesforce Admins do every day. The good news is, there are options to avoid this!
Robbie Bain
8 mins
Creating ‘Black Friday’ Email Campaigns in Marketing Cloud
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
Taner Seker
4 mins
Quick-Start Guide to Pardot External Actions
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Anton Minnion
5 mins
