Knowing how to craft effective AI prompts is key to getting the best results, whether you’re using Salesforce Agentforce or a third-party tool. Clear, detailed prompts help you create Agents that perform exactly as needed, and Salesforce Prompt Builder lets you manage all your prompt templates in one place.
4 mins
GDPR stands for General Data Protection Regulation and it is the Europeans policing and protection for the processing of personal information of individuals. If you were confused by all the grey areas, here's a simplified guide for marketers.
Tom Ryan
2 mins
An audit of your Pardot campaigns gives you a chance to take a step back, breathe, and gather your thoughts. Following this, it gives a new perspective. Here I cover how to do a quick audit of your Pardot set up by visualising what you need.
Tom Ryan
6 mins
Pardot landing pages provide many benefits and can be as flexible as you need them to be. By the end of this guide we hope you feel more equipped to make a confident decision about which landing page tool you're going to use.
Tom Ryan
4 mins
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Tom Ryan
2 mins
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.
Tom Ryan
3 mins
With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.
Tom Ryan
3 mins
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.
Tom Ryan
2 mins
Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.
Tom Ryan
2 mins
Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.
Tom Ryan
5 mins
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here. In this article, we ensure you have the tools to grasp the basics.
Tom Ryan
3 mins
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram. The illustration visualises the SaaS platform, Salesforce, Pardot systems architecture and more.
Tom Ryan
1 min
Scoring & grading can excel your Pardot strategy to the next level. In this blog you'll learn more about a blended scoring & grading model and how to follow best practice. Read on if you're ready to excel your strategy and gain some tips.
Tom Ryan
2 mins
I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.
Tom Ryan
2 mins
Pardot Repeat Automation Rules are a game changer and can revolutionise the way your marketing automation tool is set up. Learn how to use them here.
Tom Ryan
3 mins
Need help understanding the Pardot Lifecycle Report? Wondering; what is a Pardot MQL? How does Pardot define a SQL? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.
Tom Ryan
2 mins
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