AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
3 mins
I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.
Tom Ryan
2 mins
Pardot Repeat Automation Rules are a game changer and can revolutionise the way your marketing automation tool is set up. Learn how to use them here.
Tom Ryan
3 mins
Need help understanding the Pardot Lifecycle Report? Wondering; what is a Pardot MQL? How does Pardot define a SQL? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.
Tom Ryan
2 mins
If there’s one thing I’d like you to take away from this blog, it’s that Account Engagement (Pardot) landing pages are as versatile as any other landing page platform. They can be as flexible as you need them to be - especially when you use custom code rather than the drag-and-drop page builder.
Tom Ryan
2 mins
Choosing to implement Pardot as your marketing automation platform of choice is a big decision as it takes a lot of time researching and planning how the platform will fit within your organisation. Read through our comprehensive guide.
Tom Ryan
3 mins
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. It’s time to harness the power of Pardot retargeting using the Engagement Studio. Read on for a comprehensive guide.
Tom Ryan
2 mins
Pardot tips to help you get the most out of your automation platform. Start optimising your marketing activity with these quick wins and useful tricks!
Tom Ryan
6 mins
Salesforce & Pardot are perfect partners and their integration is remarkable. Find out what its all about here and why the pair work so well together.
Tom Ryan
2 mins
A Pardot audit will allow you to understand the areas in which you are performing well and identify where you need to improve. Get to grips with it here.
Tom Ryan
2 mins
Marketing automation can be the key driver in optimising sales processes for your business. Here's an example of how this can be set up in Pardot.
Tom Ryan
2 mins
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!
Tom Ryan
2 mins
It's the time of year when marketers begin to consider their goals for the new year, how to improve their marketing automation programs, and what new nurture programs they can create. Here are four new year's resolutions for your BSB marketing automation strategy.
Tom Ryan
2 mins
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