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HubSpot Hidden Fields Explained: When & Why?

Most leaders reviewing marketing performance in HubSpot will eventually find themselves asking whether the data tells the full story. Even if you’re successfully tracking form submissions, original source, campaign associations, and revenue attribution, there are moments when you wish you had just a little more context around how that contact arrived in the system and what influenced them. This is where HubSpot hidden fields are useful.

Tom Ryan

5 mins

Coloured background with text HubSpot Hidden Fields Explained: When & Why?

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Sales Cloud Training

10 Best Practices for a Custom B2BMA Dashboard

When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!

Chloe Prowse

3 mins

Sales Cloud Training

Tableau CRM Analytics Studio: Intro to Prospect & Activity Dataset

The Prospect and Activity Dataset is key in Tableau CRM Analytics as it reports on which content influences specific prospects in their journey. In this blog we cover how to enable this feature and ways to use it effectively.

Chloe Prowse

3 mins

Training MCAE (Pardot)

4 Unique Ways to Use Pardot Custom Redirects

Pardot Custom Redirects is a feature that allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. In this blog, we cover how these work and some great ways to use them!

Georgie Grigore

4 mins

Support MCAE (Pardot)

A Complete Guide to Pardot Segmentation

Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.

Chloe Prowse

4 mins

Sales Cloud Support

What to Expect From Your Salesforce Consultant

Engaging a Salesforce consultant is a great way to take the hassle out of understanding or fixing issues or concerns you may have with your Salesforce system! Here we go over at least four things you should always expect from your Salesforce consultant.

Carl Mortimer

3 mins

Sales Cloud Training

Moving Through the Sales Cycle using Salesforce Lead Status

Salesforce Lead Status can identify exactly how leads move through the sales cycle, from Lead to Opportunity to Closed Customer, by pinpointing their recent engagements. In this blog we cover key differences between Leads and Contacts and dive into how to set up a custom Lead Status.

Hollie Fitzpatrick

5 mins

Sales Cloud Training

How To Enable & Use Salesforce Engagement History

Many clients are aiming to bridge the gap between Sales and Marketing and we are loving it! That's why we highly recommend you enable Salesforce Engagement History. In this blog we cover the benefits and how to enable it.

Chloe Prowse

6 mins

Audit MCAE (Pardot)

Pardot Marketing Calendar for Account Hygiene [DOWNLOAD]

Even with all the right tools, it can be hard to keep track of when you need to do everything. Not with the free Pardot marketing calendar.

Tom Ryan

2 mins

Audit MCAE (Pardot)

How to Organise Your Pardot Account Like a Pro [EBOOK]

We make it our mission to ensure you’re getting the most out of your marketing automation activity. Here's how to keep your Pardot account organised!

Tom Ryan

2 mins

Support MCAE (Pardot)

Is it Time to Upgrade to the Pardot V2 Connector?

Great news! Pardot has introduced the Pardot V2 Connector version. Those using the V1 Connector now have the option of upgrading. So, today we will be covering the differences between each of these, and whether or not you should upgrade.

Georgie Grigore

2 mins

MarCloud

MarCloud Shortlisted for B2B Marketing 2021 Martech Awards

In the B2B Marketing 2021 Martech Awards, MarCloud has been shortlisted for two awards! As well as sharing the news, this is an invitation to join us in the live Martech Awards ceremonies on LinkedIn this 24-25 March.

Tom Ryan

2 mins

Support MCAE (Pardot)

An Epic Example of Pardot Dynamic Content for Blogs

Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!

Tom Ryan

1 min

Training MCAE (Pardot)

Announcing Our Handy How-To Pardot Videos: Now On YouTube

We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.

Hollie Fitzpatrick

2 mins

Sales Cloud Training

Salesforce User Sync & Identity License Mapping: What to Expect

The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.

Hollie Fitzpatrick

4 mins

Support MCAE (Pardot)

Why Your Pardot Unsubscribe Should Be Two-Click

As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.

Hollie Fitzpatrick

4 mins

Blog

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