For a long time, choosing a marketing automation platform felt like a fairly settled decision. Once you were in, you planned to stay there for years. For Salesforce customers, that confidence has started to wobble.
7 mins
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
Anton Minnion
3 mins
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Hollie Fitzpatrick
2 mins
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!
Anton Minnion
1 min
Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.
Chloe Prowse
1 min
Congratulations to three of our MarCloud Consulting experts for being recognised as Salesforce Marketing Champions! Here's what it means.
Carl Mortimer
3 mins
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Georgie Grigore
3 mins
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Chloe Prowse
5 mins
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
Hollie Fitzpatrick
6 mins
Watch as we held an exclusive webinar that walked Pardot users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
Tom Ryan
1 min
Introducing a new feature which is a part of the Summer’21 release, called Accounts as Campaign Members’. This new feature simplifies the process of adding Accounts to Campaigns in Salesforce without using an external app! Here we cover all you need to know.
Georgie Grigore
2 mins
On your Tableau CRM Analytics Studio dashboard, you may have noticed the in-app assistance under the Learning Centre tab. This blog shares exactly what the Analytics Learning Centre is and which content may benefit you!
Chloe Prowse
5 mins
When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!
Chloe Prowse
3 mins
The Prospect and Activity Dataset is key in Tableau CRM Analytics as it reports on which content influences specific prospects in their journey. In this blog we cover how to enable this feature and ways to use it effectively.
Chloe Prowse
3 mins
Pardot Custom Redirects is a feature that allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. In this blog, we cover how these work and some great ways to use them!
Georgie Grigore
4 mins
Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.
Chloe Prowse
4 mins
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