If you've been using Marketing Cloud Account Engagement (Pardot) for a few years, you'll know the product roadmap has stayed very, very still. Feature requests from years ago haven't arrived, leaving workarounds as permanent fixtures. Many marketers feel as though the platform they invested in isn't keeping up with what teams need it to do.
5 mins
Most leaders reviewing marketing performance in HubSpot will eventually find themselves asking whether the data tells the full story. Even if you’re successfully tracking form submissions, original source, campaign associations, and revenue attribution, there are moments when you wish you had just a little more context around how that contact arrived in the system and what influenced them. This is where HubSpot hidden fields are useful.
Tom Ryan
5 mins
In almost every HubSpot audit we run, we uncover duplicate contacts or companies. Most of the time, teams aren’t even aware there’s an issue. The database has grown alongside new sales reps, new integrations, new forms, and somewhere along the way, a contact was created twice. Or a company record was duplicated because the domain was formatted slightly differently. Once you know duplicates exist, how do you go about managing them?
Tom Ryan
5 mins
Email compliance is one of the biggest risks marketing teams face. Whether you’re using HubSpot or Salesforce tools, it’s crucial to know the data rules in Europe, the UK, and North America. I’ll be the first to admit, this usually means concentrating hard on a blog that reads like legislation, so I’ll do my best to keep it straightforward. To be clear, this isn’t legal advice!
Tom Ryan
8 mins
To implement HubSpot form tracking properly, you need more than a form on a page. Accurate attribution depends on UTMs, cookies, fields, lifecycle logic, and (where relevant) Google Tag Manager and cross-domain tracking. There’s no denying that HubSpot handles form creation and submission capture well out of the box, but reliable campaign-to-revenue reporting only happens after these are in place.
Tom Ryan
7 mins
For a long time, choosing a marketing automation platform felt like a fairly settled decision. Once you were in, you planned to stay there for years. For Salesforce customers, that confidence has started to wobble.
Tom Ryan
7 mins
Considering a marketing automation migration? Understand effort, timelines, and cost, with practical guidance for marketing teams.
Tom Ryan
5 mins
A marketing automation platform migration is rarely an easy decision. It tends to surface at the exact moment marketing leaders are already under pressure: targets are tight, leadership wants clearer ROI, and teams are stretched thin just keeping campaigns live.
Tom Ryan
6 mins
SMS is an increasingly valuable channel for sales, marketing, and service teams. With higher open rates and faster response times than email, text messaging can significantly improve engagement when used appropriately.
Jake Harrison
4 mins
To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.
Tom Ryan
5 mins
A practical guide to HubSpot lead management covering lead definitions, scoring, handoff, clean data, segmentation, integrations, and reporting. Learn how to build a clear, reliable process that improves lead quality and accelerates sales cycles.
Tom Ryan
6 mins
To implement custom Salesforce Marketing Cloud reporting, start with clean data and consistent tracking across campaigns and journeys. Define the ROI questions you need to answer, map how Marketing Cloud data flows into Salesforce, and build dashboards that show campaign influence, journey performance, and revenue impact. Choose an attribution model that fits your sales cycle, validate the insights with stakeholders, and refine your marketing based on what genuinely drives pipeline and revenue.
Tom Ryan
5 mins
If you work in B2B marketing, chances are your day rarely goes to plan. You’re building campaigns, fielding requests from sales, responding to “quick questions” from leadership, and trying to keep reporting on track, often all at once. With so many competing priorities, repetitive admin tasks end up eating into the time you’d rather spend on creative and strategic work. This is where HubSpot workflows can make a huge difference to your day.
Tom Ryan
4 mins
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
Tom Ryan
2 mins
HubSpot is known for being intuitive. The interface is clean, the tools are easy to find, and most teams can figure out the basics without too much trouble. So when you first open a new HubSpot portal, it’s natural to think implementation will be straightforward. After all, why bring in HubSpot implementation specialists for something that looks manageable?
Tom Ryan
5 mins
Put your hand in the air if you’re using Sales Cloud Campaigns. Keep your hand in the air if you have a documented process for how you use and report on this CRM feature… *notices the majority of hands falling down*.
Triana Jarman
4 mins
Join 2,000+ professionals who receive actionable insights to boost their automation performance.
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
