Support Blog Category

How to Unify Marketing Cloud Data with Third-Party Systems

We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.

How Salesforce Helps Marketers Adopt AI

Managing Marketing Cloud Cookie Consent

In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).

Getting Started with Revenue Operations & Salesforce

‘Revenue operations’ or ‘RevOps’, for short, is a relatively recent business term. It speaks to the idea of aligning all teams - sales, marketing, customer service, legal, finance - in order to generate maximum revenue for the business. This has always been important, of course, but now it has a name and a dedicated function within enterprise businesses.

The Secret to Sales & Marketing Alignment in Pardot

Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.

3 Predictions for Marketing Cloud by MarCloud’s CEO

The Pitfalls of Salesforce B2BMA

Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.

Quick-Start Guide to Pardot External Actions

The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.

Pardot External Activities Explained

The Account Engagement aka Pardot ‘External Activities’ feature has been available for years but it’s often overlooked by marketing teams because it requires a small amount of API integration work and frankly, without a full-time developer on-hand this can intimidate users!

How to Manage & Clean Your Pardot Database

There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.

What are Operational Emails in Pardot (MCAE)?

You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).

Managing Pardot Cookie Consent & Web Tracking

Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.

How to Automate Lead Assignment for Salesforce Platforms

Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.

5 Salesforce Basics All Marketers Should Learn

It can be intimidating to use Salesforce as a marketer. The good news is, you just need to learn Salesforce basics, not the whole platform.

Making Sense of Marketing Cloud Connect

We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!