You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
When it comes to collecting certain kinds of information from your prospects, there are two options: Pardot forms and handlers. We run you through which option to use, and when.
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