Support Blog Category
What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
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What Does Account Engagement’ Actually Mean?
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
The Salesforce Ecosystem: Is Marketing Cloud Part of Salesforce?
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
What Marketing Cloud Account Engagement Means for Consultancies
It's time to say farewell to ‘Pardot' and hello to ‘Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Are Pardot & Marketing Cloud Account Engagement the Same?
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Pardot is Renamed Marketing Cloud Account Engagement
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
What Do Salesforce Pardot Consultants Actually Do?
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
7 Useful Marketing Automation Tips
Seven tips to help you get the most out of your marketing automation platform - from content creation, to organisation!
Campaign Influence: How MarCloud Uses Pardot
Instructional blogs can sometimes be a little theoretical. So to give you a better idea of how to make the most of Pardot, we show you how MarCloud uses Campaign Influence.
From Form Handlers to Forms: Tips and Tricks for Switching Over
When it comes to collecting certain kinds of information from your prospects, there are two options: Pardot forms and handlers. We run you through which option to use, and when.
Marketing Cloud Studios: A 5-Minute Overview
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
Why Connect Pardot & Salesforce With An Applicant Tracking System?
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
7 Marketing Cloud Release Highlights for October 21
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Pardot Winter 22 Release Highlights: Webinar & Live Demo
The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
How to Approach Not-for-Profit Marketing Reporting in Pardot
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
4 Ideas for Marketing Cloud Interactive Email Forms
When used strategically Marketing Cloud Interactive Email Forms can be hugely powerful for prospect engagement. Here are four of the ways we like to use them.
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