You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Engaging a Salesforce consultant is a great way to take the hassle out of understanding or fixing issues or concerns you may have with your Salesforce system! Here we go over at least four things you should always expect from your Salesforce consultant.
Great news! Pardot has introduced the Pardot V2 Connector version. Those using the V1 Connector now have the option of upgrading. So, today we will be covering the differences between each of these, and whether or not you should upgrade.
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.
Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.
With a huge variety of Salesforce applications to choose from, it can be daunting trying to decide which ones to choose. At MarCloud Consulting, we often get questions surrounding the differences between Salesforce Sales Cloud, Service Cloud and Commerce Cloud.
The Salesforce Content Management System (CMS) is well, what the name suggests! Accessed within Salesforce, we can use this feature to store and distribute content, depending on permissions/restrictions set, all from a centralised location
Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
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