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SupportMCAE (Pardot)What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
4 mins
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A Guide to Pardot SEO: Dos & Don’ts
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
Tom Ryan
3 mins
Why Use Pardot Landing Pages Instead of a Website CMS?
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Pardot Page Actions & Scoring: Aligning with Your Website
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
5 Reasons to Use Einstein for Marketing Cloud
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
4 Ways to Surface Pardot Data in Salesforce
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
Where to Begin: Your Martech Solution or Strategy?
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
4 Reasons Your B2BMA Projects Are Failing
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
3 Ideas for Mobile Geofencing in Marketing Cloud
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
9 Must-Use Salesforce Marketing Cloud Features
With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.
Anton Minnion
3 mins
How to Remove & Prevent Salesforce Duplicate Records
Having duplicate records in Salesforce is a problem for a few reasons and can be common thanks to ‘AMPSEA'. Here's how to find and merge Salesforce duplicate records.
Ellie Anderson
4 mins
What is B2B Marketing Analytics Plus?
We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
5 Reasons To Use Pardot Advanced & Business Units
There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.
Tom Ryan
3 mins
Reduce Pardot Automation Rules With Conditional Completion Actions
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
