You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey. This blog covers the process needed to opt somebody back into Salesforce.
GDPR stands for General Data Protection Regulation and it is the Europeans policing and protection for the processing of personal information of individuals. If you were confused by all the grey areas, here's a simplified guide for marketers.
Salesforce & Pardot are perfect partners and their integration is remarkable. Find out what its all about here and why the pair work so well together.
It's the time of year when marketers begin to consider their goals for the new year, how to improve their marketing automation programs, and what new nurture programs they can create. Here are four new year's resolutions for your BSB marketing automation strategy.
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