It’s easy to assume your HubSpot lead scoring is functioning as it should, but if sales reps are pushing back on lead quality, or you’re struggling to prove marketing influence on pipeline, your scoring isn’t accurately surfacing leads worth pursuing.
7 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.
Jake Meyer
2 mins
Knowing how to craft effective AI prompts is key to getting the best results, whether you’re using Salesforce Agentforce or a third-party tool. Clear, detailed prompts help you create Agents that perform exactly as needed, and Salesforce Prompt Builder lets you manage all your prompt templates in one place.
Tom Ryan
4 mins
Getting new leads into your Salesforce marketing platform - whether it’s Marketing Cloud Engagement, Account Engagement, Growth, or Advanced Edition - is just the first step in delivering ROI to the business. But converting those leads can be challenging without a solid Salesforce lead management strategy.
Tom Ryan
3 mins
Salesforce Marketing Cloud gives you endless possibilities for automating customer journeys. With Journey Builder, you can welcome new subscribers, follow up with event attendees, nurture leads, and much more. But instead of exploring every potential use case, let’s focus on the Marketing Cloud journey examples that will impact your bottom line the fastest.
Tom Ryan
3 mins
Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.
David Spelman
5 mins
I’ve said it once, and I’ll say it again: Salesforce customers should be using Agentforce to manage boring, repetitive business processes and increase productivity. But sometimes, it takes an outsider to share real-world Agentforce examples and use cases to trigger ideas and inspiration. Enter this blog post.
Tom Ryan
4 mins
Getting a martech proposal over the line takes time and patience. So, when you’ve waited months for C-suite or budget approval on your dream Salesforce marketing platform, it’s tempting to rush into implementation, launch campaigns, and hope to prove ROI faster.
Tom Ryan
3 mins
Segmentation is a cornerstone of effective marketing. The ability to send the right message to the right audience at the right time drives engagement, nurtures prospects, and delivers marketing return on investment (ROI). Even the most well-crafted campaigns risk falling flat without a solid segmentation strategy.
Tom Ryan
4 mins
Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
Triana Jarman
3 mins
It’s natural to approach artificial intelligence tools with caution. In fact, it’s the right thing to do. Every now and then, we hear a horror story about AI gone wrong, witnessing the fallout that has PR and marketing teams scrambling into damage control mode. When it comes to Salesforce AI, Agentforce guardrails protect your brand from having this worst-case scenario.
Tom Ryan
4 mins
Marketers comparing Marketing Cloud Editions are often confused about the options available to them - and the new products added in 2024 have only heightened that confusion! Marketing Cloud Advanced Edition is one of these new products. In our latest eBook, we unpack everything you need to know about this Salesforce tool.
Tom Ryan
2 mins
You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
Tom Ryan
2 mins
If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.
Tom Ryan
3 mins
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
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