Blog

Reaching B2BMA Nirvana [Webinar Replay]

People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.

Salesforce Marketing Cloud vs HubSpot: What’s the Difference?

There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.

The Secret to Sales & Marketing Alignment in Pardot

Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.

3 Predictions for Marketing Cloud by MarCloud’s CEO

Reasons Marketers Struggle with Pardot ROI Reporting

Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.

Introducing Marketing Cloud Training by MarCloud

Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?

The Pitfalls of Salesforce B2BMA

Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.

4 Things to Know About Marketing Cloud Growth Edition

Mastering Engagement Studio Webinar: Replay

Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.

The Importance of Pardot UTM Parameters

Let’s start by saying that UTM parameters sound way more technical than they are. We’re not talking about a piece of code or script that requires a developer or your IT team to get involved. UTM parameters can be created and used by all marketers and when it comes to Account Engagement (aka Pardot) they’re vital, for a few reasons.

New Email Sender Guidelines for Google & Yahoo

In a joint statement made in October 2023, Google and Yahoo announced changes to their email policies, effective from February 2024.

Creating a Marketing Cloud Data Model: Where to Start

One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.

6 Benefits of Salesforce Data Cloud for Marketing

There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.

Pardot User Roles Explained: From Default to Custom

Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.

What is Salesforce Data Cloud? & Other FAQs

You might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...