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How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.

Managing Marketing Cloud Cookie Consent

In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).

Getting Started with Revenue Operations & Salesforce

‘Revenue operations’ or ‘RevOps’, for short, is a relatively recent business term. It speaks to the idea of aligning all teams - sales, marketing, customer service, legal, finance - in order to generate maximum revenue for the business. This has always been important, of course, but now it has a name and a dedicated function within enterprise businesses.

Top Pardot Email Template Examples [eBook]

When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.

Reaching B2BMA Nirvana [Webinar Replay]

People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.

Salesforce Marketing Cloud vs HubSpot: What’s the Difference?

There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.

The Secret to Sales & Marketing Alignment in Pardot

Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.

3 Predictions for Marketing Cloud by MarCloud’s CEO

Reasons Marketers Struggle with Pardot ROI Reporting

Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.

Introducing Marketing Cloud Training by MarCloud

Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?

The Pitfalls of Salesforce B2BMA

Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.

4 Things to Know About Marketing Cloud Growth Edition

Mastering Engagement Studio Webinar: Replay

Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.

The Importance of Pardot UTM Parameters

Let’s start by saying that UTM parameters sound way more technical than they are. We’re not talking about a piece of code or script that requires a developer or your IT team to get involved. UTM parameters can be created and used by all marketers and when it comes to Account Engagement (aka Pardot) they’re vital, for a few reasons.

New Email Sender Guidelines for Google & Yahoo

In a joint statement made in October 2023, Google and Yahoo announced changes to their email policies, effective from February 2024.