Latest Article
HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
Blog
Showing all posts
What is Pardot Engagement Studio? Basics to Brilliance eBook
Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.
Tom Ryan
1 min
How Long Does it Take to Learn Pardot?
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan
2 mins
Reduce Pardot Automation Rules With Conditional Completion Actions
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
What Does a Salesforce Marketing Cloud Partner Do?
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
Anton Minnion
3 mins
New Pardot Training Course: On-Demand & Practical Lessons
We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.
Tom Ryan
2 mins
Creating Email Templates for Dark Mode: Marketing Cloud & MCAE
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
Tom Ryan
3 mins
Top Salesforce Marketing Cloud Email Studio Features
Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
Tom Ryan
3 mins
Is Pardot a CRM? (& Other Implementation Questions)
If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Tom Ryan
2 mins
How Sales Can Easily Add to Pardot Lists From Salesforce
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
Anton Minnion
3 mins
Salesforce Marketing Cloud: An Eloqua Alternative
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. This could massively impact Eloqua customers and for some, it will be the beginning of a search for Eloqua alternatives.
Tom Ryan
7 mins
![How to Define B2B Qualified Leads [eBook]](https://www.datocms-assets.com/103555/1694451701-define-b2b-qualified-leads.jpg?auto=format&dpr=0.5&w=1568)
How to Define B2B Qualified Leads [eBook]
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Anton Minnion
2 mins
Download: Lead Grading Calculator for MCAE
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.
Karen Kalejaiye
3 mins
MarCloud Shortlisted for B2B Agency of the Year
We’re thrilled when our hard work is recognised in the wider industry. That’s why we’re happy to announce that MarCloud is shortlisted for B2B Agency of the Year in the 2022 UK Agency Awards!
Tom Ryan
1 min
Why is Marketing Cloud Engage the Leading MAP for Data?
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
Anton Minnion
4 mins
5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
Chris Thompson
3 mins
