Featured Article
SupportMCAE (Pardot)What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
4 mins
Support Blog Category
Showing all Support posts
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
Where to Begin: Your Martech Solution or Strategy?
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
4 Reasons Your B2BMA Projects Are Failing
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
FAQs Answered: Automation Studio in Marketing Cloud
Automation Studio is one of the core Marketing Cloud Engagement studios users can’t do without, but it comes with a learning curve.
Anton Minnion
4 mins
3 Ideas for Mobile Geofencing in Marketing Cloud
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
9 Must-Use Salesforce Marketing Cloud Features
With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.
Anton Minnion
3 mins
Supercharge Campaigns: Connect Pardot & Advertising Studio
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Anton Minnion
6 mins
How to Remove & Prevent Salesforce Duplicate Records
Having duplicate records in Salesforce is a problem for a few reasons and can be common thanks to ‘AMPSEA'. Here's how to find and merge Salesforce duplicate records.
Ellie Anderson
4 mins
![The 7 Deadly Sins of Pardot [Infographic]](https://www.datocms-assets.com/103555/1694451315-feature-seven-pardot-sins-infographic.jpg?auto=format&dpr=0.5&w=1568)
The 7 Deadly Sins of Pardot [Infographic]
Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.
Tom Ryan
2 mins
What is B2B Marketing Analytics Plus?
We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
5 Reasons To Use Pardot Advanced & Business Units
There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.
Tom Ryan
3 mins
Reduce Pardot Automation Rules With Conditional Completion Actions
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
What Does a Salesforce Marketing Cloud Partner Do?
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
Anton Minnion
3 mins
![How to Define B2B Qualified Leads [eBook]](https://www.datocms-assets.com/103555/1694451701-define-b2b-qualified-leads.jpg?auto=format&dpr=0.5&w=1568)
How to Define B2B Qualified Leads [eBook]
We ’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Anton Minnion
2 mins
