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SupportMCAE (Pardot)What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
4 mins
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Managing Pardot Cookie Consent & Web Tracking
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Hollie Fitzpatrick
2 mins
How to Automate Lead Assignment for Salesforce Platforms
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Tom Ryan
5 mins
5 Salesforce Basics All Marketers Should Learn
It can be intimidating to use Salesforce as a marketer. The good news is, you just need to learn Salesforce basics, not the whole platform.
Ellie Anderson
4 mins
Making Sense of Marketing Cloud Connect
We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!
Tom Ryan
9 mins
A Guide to Pardot SEO: Dos & Don’ts
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
Tom Ryan
3 mins
Why Use Pardot Landing Pages Instead of a Website CMS?
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Pardot Page Actions & Scoring: Aligning with Your Website
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
5 Reasons to Use Einstein for Marketing Cloud
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
4 Ways to Surface Pardot Data in Salesforce
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
Where to Begin: Your Martech Solution or Strategy?
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
4 Reasons Your B2BMA Projects Are Failing
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
FAQs Answered: Automation Studio in Marketing Cloud
Automation Studio is one of the core Marketing Cloud Engagement studios users can’t do without, but it comes with a learning curve.
Anton Minnion
4 mins
3 Ideas for Mobile Geofencing in Marketing Cloud
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
