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Latest Article

Complete Guide to HubSpot Form Tracking for Proper Attribution

To implement HubSpot form tracking properly, you need more than a form on a page. Accurate attribution depends on UTMs, cookies, fields, lifecycle logic, and (where relevant) Google Tag Manager and cross-domain tracking. There’s no denying that HubSpot handles form creation and submission capture well out of the box, but reliable campaign-to-revenue reporting only happens after these are in place.

Tom Ryan

7 mins

Coloured background with text Complete Guide to HubSpot Form Tracking for Proper Attribution

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Support MCAE (Pardot)

Common Pardot Sync Errors & How To Approach Them

Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.

Carl Mortimer

5 mins

Marketing Cloud Training

A Simple Guide to Salesforce Marketing Cloud Journey Builder

The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.

Anton Minnion

5 mins

Training MCAE (Pardot)

Pardot Prospects and the Recycle Bin

The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. Here's what you need to know about Pardot prospects and the recycle bin.

James Haney

6 mins

Training MCAE (Pardot)

Why You Should Use Handlebars Merge Language (HML) for Pardot

Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release. So, what does this update mean for us exactly?

Anton Minnion

6 mins

Training MCAE (Pardot)

Pardot Analytics Explained: B2B Marketing Analytics App + Winter Releases

In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.

Anton Minnion

5 mins

Audit MCAE (Pardot)

The Pardot Audit Checklist: Your Guide to Success

Ready to run a Pardot audit on your account but not sure where to start? A Pardot audit is essential to keeping a healthy account. So, we’ve got a handy Pardot Audit Checklist right here that will guide you through each step.

Tom Ryan

2 mins

Training MCAE (Pardot)

Everything You Need to Know About Pardot Connectors

Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. In my opinion, there at least four reasons Pardot connectors are essential. Let's go over them.

Hollie Fitzpatrick

4 mins

Training MCAE (Pardot)

Pardot’s August 19’ Release: New Features to Know About

It’s that time of the year again, Salesforce has given us a bunch of new Pardot features. The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.

Anton Minnion

3 mins

Training MCAE (Pardot)

Passing The Pardot Exam For Specialists: Top Tips & Advice

We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.

Anton Minnion

2 mins

Training MCAE (Pardot)

How To Embed Dynamic Content On Your Website

Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.

Tom Ryan

1 min

Campaign management MCAE (Pardot)Training

Pardot Business Units: What You Need to Know

Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Connected Campaigns

Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.

Tom Ryan

Development MCAE (Pardot)

Pardot Layout Templates: The Ultimate Guide

First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

Pardot Marketing & Automation Statistics 2020

Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.

Tom Ryan

1 min

Training MCAE (Pardot)

6 Marketing Automation Courses for B2B Marketers

Whether you're a beginner or experienced with marketing automation software, a marketing automation course helps develop your skills and knowledge.

Anton Minnion

2 mins

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