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Are HubSpot Implementation Specialists Worth the Investment?

HubSpot is known for being intuitive. The interface is clean, the tools are easy to find, and most teams can figure out the basics without too much trouble. So when you first open a new HubSpot portal, it’s natural to think implementation will be straightforward. After all, why bring in HubSpot implementation specialists for something that looks manageable?

5 Best Practices for Winning Sales Cloud Campaigns

Put your hand in the air if you’re using Sales Cloud Campaigns. Keep your hand in the air if you have a documented process for how you use and report on this CRM feature… *notices the majority of hands falling down*.

Salesforce Integration Companies: When To Hire vs DIY

Integrating Salesforce with other systems should, in theory, be fairly straightforward. Data goes in, data comes out, and everything syncs as expected. But marketers know it doesn’t work that simply. The dilemma for many teams is: do you build the integration in-house, or work with Salesforce integration companies that specialise in this exact type of work?

How to Choose the Right HubSpot Integration Partner

Choosing the right HubSpot integration partner matters more than the software itself. A strong partner won’t simply connect two platforms. They’ll give you the foundations to support everything else: automation that runs as expected, insights you can act on, and full confidence in your ROI numbers.

Multi-Touch Attribution in HubSpot for Empowering Teams

If you’ve ever launched a campaign that genuinely performed well but struggled to prove why, you’re not alone. It’s usually because the reporting only highlights the final click. Everything before that, such as ad engagement and email nurture, gets lost.

Lead Scoring for Sales Enablement: Turning Data into Deals

Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!

How to Simplify Your Marketing Funnel for Better ROI

Employees come and go, budgets shift, markets change focus, and the economy rises and falls. Your marketing funnel evolves alongside these changes, shaped by audience preferences, a data-driven strategy, and sometimes, sheer necessity. So how do you keep things simple and aligned, versus complex and chaotic?

Don’t Let Bad Salesforce Data Ruin Your Funnel

Poor-quality Salesforce data can quickly derail even the most well-planned marketing and sales strategies. When data fields are incomplete, inconsistent, or duplicated, accuracy suffers, and so does your ability to report on performance or prove ROI.

How a Softr Client Portal Transforms Customer Experience

Benefits of Custom HubSpot Development for Marketing Ops

If you’ve used HubSpot for a while, you’ll know it’s great at simplifying marketing operations. But as your setup grows, so does the complexity, and you can quickly hit limitations that stall your automation strategy. That’s where a HubSpot development company can help.

When Not to Automate Your Marketing Operations

With the not-so-recent ‘new wave’ of artificial intelligence, it’s become extremely tempting for teams to automate marketing operations across the board. Whilst there are very valid use cases for automating with the help of AI, it is not always the best practice. In this blog, we’ll look at key reasons not to automate certain parts of your marketing operations, and offer tips to avoid common pitfalls when you do.

How to Master the HubSpot Salesforce Sync

A lot of marketing teams are using HubSpot Marketing Hub, whilst their sales teams are operating out of Salesforce Sales Cloud. This is a perfectly reliable setup as long as the HubSpot Salesforce integration between the two is maintained. One of the challenges we often hear is related to Lead Assignment and how/when HubSpot can create records in Sales Cloud. Lead Assignment via the HubSpot-Salesforce integration is what we will cover in this blog.

Pardot vs HubSpot & Why Teams Are Switching [Webinar]

HubSpot Salesforce Field Mapping Best Practices

When HubSpot and Salesforce don’t align properly, reports are unreliable, sales complain about poor-quality or incomplete leads, and marketing teams struggle to prove the impact of their campaigns. Not to mention senior leadership questioning the numbers being presented. In many cases, these problems can be traced back to something that seems simple on the surface but has huge implications if not handled well: HubSpot Salesforce field mapping.

Why Marketing Operations Must Sit at the Strategy Table

If your marketing operations team is still seen as an IT service desk, there’s a serious misalignment in how your business values that function. Ops isn’t about ad hoc fixes, simple form builds, or reactive list requests. Reducing marketing operations to a ticketing queue undermines their potential and hinders your ability to scale, prove ROI, and remain creative.