For a long time, choosing a marketing automation platform felt like a fairly settled decision. Once you were in, you planned to stay there for years. For Salesforce customers, that confidence has started to wobble.
7 mins
Considering a marketing automation migration? Understand effort, timelines, and cost, with practical guidance for marketing teams.
Tom Ryan
5 mins
A marketing automation platform migration is rarely an easy decision. It tends to surface at the exact moment marketing leaders are already under pressure: targets are tight, leadership wants clearer ROI, and teams are stretched thin just keeping campaigns live.
Tom Ryan
6 mins
To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.
Tom Ryan
5 mins
Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!
Lenny Davies
3 mins
Poor-quality Salesforce data can quickly derail even the most well-planned marketing and sales strategies. When data fields are incomplete, inconsistent, or duplicated, accuracy suffers, and so does your ability to report on performance or prove ROI.
Supan Maniar
6 mins
With the not-so-recent ‘new wave’ of artificial intelligence, it’s become extremely tempting for teams to automate marketing operations across the board. Whilst there are very valid use cases for automating with the help of AI, it is not always the best practice. In this blog, we’ll look at key reasons not to automate certain parts of your marketing operations, and offer tips to avoid common pitfalls when you do.
Sam Green
5 mins
In the marketing automation world, two platforms dominate most conversations: Pardot (now called Marketing Cloud Account Engagement) and HubSpot Marketing Hub. Both have strong reputations, loyal user bases, and deep integrations with CRM systems. But as AI reshapes how teams prove ROI, secure budgets, and run creative campaigns, the question “Pardot vs HubSpot - what’s better for us?” has never been more relevant.
Tom Ryan
5 mins
When a client first comes to us, they usually want to dive straight into the shiny creative work, such as nurture journeys, lead scoring, and clever campaigns. While those are all valuable, we rarely start there. The first port of call is almost always the marketing to sales handoff process.
Lenny Davies
5 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.
Jake Meyer
2 mins
Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
Triana Jarman
3 mins
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
Recently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.
Jonathan Chowdhury
3 mins
With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
Triana Jarman
3 mins
Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
Join 2,000+ professionals who receive actionable insights to boost their automation performance.
![Coloured background with text Pardot vs HubSpot & Why Teams Are Switching [Webinar]](https://www.datocms-assets.com/103555/1759996759-pardot-vs-hubspot-webinar-2.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text 5 Steps to Marketing Cloud ROI [Free Webinar Replay]](https://www.datocms-assets.com/103555/1744265483-marketing-cloud-roi-features.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text The Benefits of MCAE Forms with Script [Webinar Recap]](https://www.datocms-assets.com/103555/1731921293-mcae-forms-webinar.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text Salesforce Account Engagement [eBook]](https://www.datocms-assets.com/103555/1729648117-personalisation-account-engagement-ebook.png?auto=format&dpr=0.5&w=1568)