The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
4 mins
Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.
Jake Meyer
2 mins
Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
Triana Jarman
3 mins
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
Recently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.
Jonathan Chowdhury
3 mins
With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
Triana Jarman
3 mins
Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.
Tom Ryan
2 mins
When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
3 mins
Mixing Salesforce Engagement Studio with cooking analogies isn’t how we’d typically share valuable information, but somehow it works and here we are. Our new ‘Engagement Studio Cookbook’ contains delectable recipes for automated marketing programs.
Anton Minnion
2 mins
If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely come across two different email builders: the Classic Email Builder and the Lightning Email Builder. Depending on which builder you are used to, you may feel apprehensive about using the other one, but each offers distinct features that can significantly impact how you create and manage your email marketing campaigns.
Triana Jarman
6 mins
We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.
Anton Minnion
4 mins
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
In a recent ‘State of Marketing Report’, Salesforce found that implementing and leveraging artificial intelligence (AI) is both the top priority and biggest challenge for marketers. So how does Salesforce use AI to support customers, and are you keeping up?
Chris Thompson
4 mins
On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
Triana Jarman
5 mins
What if I told you, that by focusing on five key areas, you can reach a place where everything in Account Engagement and Salesforce just works? That with these five areas handled well, you can achieve reporting nirvana with B2B marketing analytics? I’m guessing you’d be pretty excited, although maybe a little skeptical!
Chris Thompson
4 mins
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![Coloured background with text 5 Steps to Marketing Cloud ROI [Free Webinar Replay]](https://www.datocms-assets.com/103555/1744265483-marketing-cloud-roi-features.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text The Benefits of MCAE Forms with Script [Webinar Recap]](https://www.datocms-assets.com/103555/1731921293-mcae-forms-webinar.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text Salesforce Account Engagement [eBook]](https://www.datocms-assets.com/103555/1729648117-personalisation-account-engagement-ebook.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text Perfecting Personalisation in 2 Minutes [Cheatsheet]](https://www.datocms-assets.com/103555/1729648530-personalisation-pardot-cheatsheet.png?auto=format&dpr=0.5&w=1568)
