For a long time, choosing a marketing automation platform felt like a fairly settled decision. Once you were in, you planned to stay there for years. For Salesforce customers, that confidence has started to wobble.
7 mins
Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.
Tom Ryan
2 mins
When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
3 mins
Announced at Dreamforce 2024, Salesforce has launched Marketing Cloud Advanced, a new edition designed to offer more robust, scalable, and intelligent marketing capabilities.
Tom Ryan
4 mins
Mixing Salesforce Engagement Studio with cooking analogies isn’t how we’d typically share valuable information, but somehow it works and here we are. Our new ‘Engagement Studio Cookbook’ contains delectable recipes for automated marketing programs.
Anton Minnion
2 mins
If you’re using Salesforce Marketing Cloud, chances are you’ve heard about the Salesforce Marketing Cloud API. For many marketers, the concept of an API may seem overwhelming, but in reality, it’s a powerful tool that allows you to unlock the full potential of your Marketing Cloud platform.
Anton Minnion
4 mins
If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely come across two different email builders: the Classic Email Builder and the Lightning Email Builder. Depending on which builder you are used to, you may feel apprehensive about using the other one, but each offers distinct features that can significantly impact how you create and manage your email marketing campaigns.
Triana Jarman
6 mins
As artificial intelligence dominates discussion in the world of tech, it’s easy to get caught up in the buzz around what’s possible with marketing automation campaigns. At the same time, many customers are forgetting to address the basics of their accounts first. Specifically, are you able to report on current activity and performance with Sales Cloud dashboards and reports?
Jake Harrison
3 mins
Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.
Anton Minnion
3 mins
The Marketing Cloud WhatsApp integration enables marketers to connect accounts and send WhatsApp messages using Journey Builder. While the setup seems simple, the truth is there are a few steps to preparing Marketing Cloud Engagement for WhatsApp sends.
Anton Minnion
4 mins
A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.
Tom Ryan
6 mins
Marketing Cloud Automation Studio ‘Activities’ help teams automate marketing processes, saving hours that would otherwise be spent doing manual data management.
Anton Minnion
4 mins
We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.
Anton Minnion
4 mins
According to the latest Salesforce State of Marketing Report, advertising spend has jumped 3% for B2B marketers and 4% for B2C marketers since 2022. What isn’t clear from the report is how many of these marketers are tapping into Marketing Cloud Advertising for centralising their campaigns. If they’re not, they’re missing out.
Tom Ryan
5 mins
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
Join 2,000+ professionals who receive actionable insights to boost their automation performance.
![Coloured background with text Salesforce Account Engagement [eBook]](https://www.datocms-assets.com/103555/1729648117-personalisation-account-engagement-ebook.png?auto=format&dpr=0.5&w=1568)
![Coloured background with text Perfecting Personalisation in 2 Minutes [Cheatsheet]](https://www.datocms-assets.com/103555/1729648530-personalisation-pardot-cheatsheet.png?auto=format&dpr=0.5&w=1568)
