Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!
3 mins
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
Getting into a Salesforce career is more challenging than ever, yet the demand for Salesforce talent continues to grow. There’s a huge opportunity for those with an interest in consulting, marketing technology, and working in fast-paced environments, if they can secure the right level of training and experience.
Tom Ryan
3 mins
In a recent ‘State of Marketing Report’, Salesforce found that implementing and leveraging artificial intelligence (AI) is both the top priority and biggest challenge for marketers. So how does Salesforce use AI to support customers, and are you keeping up?
Chris Thompson
4 mins
On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
Triana Jarman
5 mins
What if I told you, that by focusing on five key areas, you can reach a place where everything in Account Engagement and Salesforce just works? That with these five areas handled well, you can achieve reporting nirvana with B2B marketing analytics? I’m guessing you’d be pretty excited, although maybe a little skeptical!
Chris Thompson
4 mins
Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.
Tom Ryan
2 mins
Previously on the MarCloud blog, we covered the ins and outs of what Marketing Cloud Data Extensions are and why they’re important. So for this post, I’m going to assume you’re familiar and in the process of preparing to create your own.
Anton Minnion
3 mins
Marketers using Salesforce Marketing Cloud don’t need to be data scientists. However, there’s no denying that you can do more with Marketing Cloud Engagement when you understand the ways and whys of data modelling. One of the first questions we receive when a client is inexperienced with the platform is: what the heck is a ‘Data Extension’?
Tom Ryan
3 mins
The newest Salesforce marketing automation software, Marketing Cloud Growth, was released in North America in early 2024 and now, its highly anticipated EMEA launch has arrived.
Tom Ryan
2 mins
Demand for Salesforce talent isn’t slowing. With a global ecosystem, and generative AI tipped to boost company performance further, adoption of Salesforce software continues to increase. This means now is an excellent time to consider Salesforce career paths.
Tom Ryan
5 mins
Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.
Chris Thompson
4 mins
In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).
Tom Ryan
3 mins
‘Revenue operations’ or ‘RevOps’, for short, is a relatively recent business term. It speaks to the idea of aligning all teams - sales, marketing, customer service, legal, finance - in order to generate maximum revenue for the business. This has always been important, of course, but now it has a name and a dedicated function within enterprise businesses.
Tom Ryan
5 mins
When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.
Anton Minnion
3 mins
People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.
Chris Thompson
3 mins
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