Latest Article
HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
Blog
Showing all posts
![Marketing Cloud’s Automation Studio vs. Journey Builder [eBook]](https://www.datocms-assets.com/103555/1694452591-automation-studio-ebook.png?auto=format&dpr=0.5&w=1568)
Marketing Cloud’s Automation Studio vs. Journey Builder [eBook]
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
Carl Mortimer
1 min
Marketing Cloud Studios: A 5-Minute Overview
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
Carl Mortimer
4 mins
Why Connect Pardot & Salesforce With An Applicant Tracking System?
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Chris Thompson
4 mins
How to Set Up a Pardot-Only User
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
Tom Ryan
3 mins
How to Use Marketing Data Sharing in Pardot & Salesforce
What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Chloe Prowse
3 mins
The Pardot Business Units Implementation Guide
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
Tom Ryan
3 mins
7 Marketing Cloud Release Highlights for October 21
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Kumar Gurrampalli
3 mins
Pardot Winter 22 Release Highlights: Webinar & Live Demo
The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
Tom Ryan
2 mins
Free Download: Salesforce Marketing Cloud Glossary
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
Kumar Gurrampalli
1 min
![Salesforce Marketing Cloud: Beginner’s Guide to Data Extensions [eBook]](https://www.datocms-assets.com/103555/1694452786-salesforce-marketing-cloud-data-extensions.jpg?auto=format&dpr=0.5&w=1568)
Salesforce Marketing Cloud: Beginner's Guide to Data Extensions [eBook]
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
Anton Minnion
2 mins
How to Approach Not-for-Profit Marketing Reporting in Pardot
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Anton Minnion
5 mins
How to Onboard Pardot Users to the New Landing Page Builder
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
4 Ideas for Marketing Cloud Interactive Email Forms
When used strategically Marketing Cloud Interactive Email Forms can be hugely powerful for prospect engagement. Here are four of the ways we like to use them.
Tom Ryan
3 mins
Configuring Your Pardot Lightning App for the Landing Page Builder
Global Cloud Solution Alliances Senior Manager at Salesforce, Lindsey Mark explains how to manage your Pardot Lightning App configuration so it's ready for Pardot's new Landing Page Builder.
Lindsey Mark
4 mins
How to Use Salesforce Marketing Cloud & Pardot Together
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
Tom Ryan
2 mins
