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SupportMCAE (Pardot)What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
4 mins
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An Epic Example of Pardot Dynamic Content for Blogs
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
Tom Ryan
1 min
Why Your Pardot Unsubscribe Should Be Two-Click
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
Hollie Fitzpatrick
4 mins
Pardot vs. Google Analytics: Why is My Data Different?
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
Hollie Fitzpatrick
5 mins
A Pardot Consultant’s Tips: How to Prepare for the SSO Update
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
Chloe Prowse
4 mins
Ensuring APIs Are Still Accessible With Salesforce SSO
With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!
Hollie Fitzpatrick
3 mins
What Are Pardot Tags? 3 Ways to Use Them Effectively
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
Hollie Fitzpatrick
4 mins
![B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]](https://www.datocms-assets.com/103555/1694453613-blog-features-images-2021-6-1.jpg?auto=format&dpr=0.5&w=1568)
B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]
Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Tom Ryan
3 mins
![Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]](https://www.datocms-assets.com/103555/1694453622-blog-features-images-2021-7.jpg?auto=format&dpr=0.5&w=1568)
Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]
Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.
Tom Ryan
2 mins
Why Salesforce Campaign Influence is a Must for Proving ROI
Tracking campaign impact on revenue is vital to proving marketing return on investment and Salesforce Campaign Influence helps you to do exactly. By combining Account Engagement Campaign data with Salesforce Leads and Contacts, you can associate Opportunities to multiple marketing campaigns.
Anton Minnion
5 mins
Salesforce Sales Cloud vs. Service Cloud vs. Commerce Cloud
With a huge variety of Salesforce applications to choose from, it can be daunting trying to decide which ones to choose. At MarCloud Consulting, we often get questions surrounding the differences between Salesforce Sales Cloud, Service Cloud and Commerce Cloud.
Hollie Fitzpatrick
2 mins
How to Use Salesforce CMS for Integrated Marketing
The Salesforce Content Management System (CMS) is a hybrid CMS that allows you to store and distribute content for many digital channels, from a centralised location. Which means that your content publishing process just got a whole lot easier!
Ollie Dodd
4 mins
Pardot Best Practices: 7 Essential Features to Use
Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.
Hollie Fitzpatrick
8 mins
Pardot Email Marketing With the Drag-and-Drop Email Builder
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
Hollie Fitzpatrick
7 mins
Pardot Hard Bounced vs Opted Out vs Do Not Email: A Guide
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either Opted Out’, Do Not Email’, or the dreaded Pardot Hard Bounced’.
Hollie Fitzpatrick
7 mins
How Marketers Can Show Pardot ROI to the C-Suite
Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.
Chloe Prowse
4 mins
