MCAE (Pardot) Blog Category

Personalisation in Salesforce Account Engagement [eBook]

Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.

Perfecting Pardot Personalisation in 2 Minutes [Cheatsheet]

The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.

Engagement Studio Webinar: How to Plan & Build Event Programs

When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.

Grab the Salesforce Engagement Studio Cookbook [eBook]

Classic vs Lightning Email Builder in Salesforce Account Engagement

How to Unify Marketing Cloud Data with Third-Party Systems

We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.

How to Send a Permission Pass Email in MCAE

Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.

How Salesforce Helps Marketers Adopt AI

Top Takeaways from London’s Calling 2024

On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!

5 Steps to B2B Marketing Analytics Nirvana [Infographic]

What if I told you, that by focusing on five key areas, you can reach a place where everything in Account Engagement and Salesforce just works? That with these five areas handled well, you can achieve reporting nirvana with B2B marketing analytics? I’m guessing you’d be pretty excited, although maybe a little skeptical!

New Guide to Salesforce Marketing GPT [eBook]

Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.

Salesforce Career Paths: Which is Right for You?

Demand for Salesforce talent isn’t slowing. With a global ecosystem, and generative AI tipped to boost company performance further, adoption of Salesforce software continues to increase. This means now is an excellent time to consider Salesforce career paths.

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.

Managing Marketing Cloud Cookie Consent

In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).

Top Pardot Email Template Examples [eBook]

When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.