MCAE (Pardot) Blog Category

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Boosting Lead Conversion in Salesforce Account Engagement

To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.

Tom Ryan

5 mins

Coloured background with text Boosting Lead Conversion in Salesforce Account Engagement

Showing all MCAE (Pardot) posts

Training MCAE (Pardot)

Pardot Releases 2020: Winter ’21

It’s that time of year again! Here at MarCloud Consulting, we are very excited about the new Pardot features and upgrades debuted in the Winter’21 Release… so we thought we would share these with you!

Hollie Fitzpatrick

6 mins

Support MCAE (Pardot)

Pardot Hard Bounced vs Opted Out vs Do Not Email: A Guide

There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either Opted Out’, Do Not Email’, or the dreaded Pardot Hard Bounced’.

Hollie Fitzpatrick

7 mins

Support MCAE (Pardot)

How Marketers Can Show Pardot ROI to the C-Suite

Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.

Chloe Prowse

4 mins

Training MCAE (Pardot)

Pardot Lists vs Tags: Which Is Best?

It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects. We are definitely on the “team list” on most occasions.

Hollie Fitzpatrick

5 mins

Training MCAE (Pardot)

What Do We Need For Great Pardot Lead Generation?

The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.

Tom Ryan

5 mins

Support MCAE (Pardot)

Pardot Cookies Update: First-Party vs Third-Party

As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.

Hollie Fitzpatrick

2 mins

Support MCAE (Pardot)

Revealed: The New Drag-and-Drop Pardot Email Builder

A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The New Drag-and-Drop Pardot Email Builder is going to make the way we create emails a whole lot easier.

Anton Minnion

1 min

Support MCAE (Pardot)

Where To Start With B2B Marketing Analytics Plus Dashboards

Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.

Chloe Prowse

6 mins

Support MCAE (Pardot)

Why Outsourced Marketing Automation Services Should Be Agile

Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.

Tom Ryan

5 mins

Support MCAE (Pardot)

Automation as a Marketing Career Path: Q&A With An Expert

When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.

Tom Ryan

10 mins

Development MCAE (Pardot)

Save Time with a Solid Pardot Email Template Library

Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.

Anton Minnion

3 mins

Sales Cloud MCAE (Pardot)

The Ins and Outs of Pardot and Salesforce Integration

There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data. In order for the two systems to work together correctly, you'll need to test and configure your Pardot account.

Hollie Fitzpatrick

3 mins

Support MCAE (Pardot)

Pardot Releases: Introducing Pardot Premium & New Features

Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!

Chloe Prowse

4 mins

Training MCAE (Pardot)

How Pardot Scoring Categories Lead To Better Segmentation

Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.

Chloe Prowse

6 mins

Training MCAE (Pardot)

9 Pardot Engagement Studio Best Practices

When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about.

Chloe Prowse

6 mins

MCAE (Pardot) Blog Category

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