SMS is an increasingly valuable channel for sales, marketing, and service teams. With higher open rates and faster response times than email, text messaging can significantly improve engagement when used appropriately.
4 mins
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!
Tom Ryan
2 mins
It's the time of year when marketers begin to consider their goals for the new year, how to improve their marketing automation programs, and what new nurture programs they can create. Here are four new year's resolutions for your BSB marketing automation strategy.
Tom Ryan
2 mins
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