When marketing and sales teams operate in silos, opportunities slip through the cracks. Leads generated by marketing may not reach sales promptly, and sales might lack context about a lead’s journey. Or worse, qualified leads sit untouched because the sales team doesn’t know how warm they are.
4 mins
A Pardot audit will allow you to understand the areas in which you are performing well and identify where you need to improve. Get to grips with it here.
Tom Ryan
2 mins
Marketing automation can be the key driver in optimising sales processes for your business. Here's an example of how this can be set up in Pardot.
Tom Ryan
2 mins
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!
Tom Ryan
2 mins
It's the time of year when marketers begin to consider their goals for the new year, how to improve their marketing automation programs, and what new nurture programs they can create. Here are four new year's resolutions for your BSB marketing automation strategy.
Tom Ryan
2 mins
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