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HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
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Why You Need a Lead Management Plan for Pardot
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.
Anton Minnion
2 mins
Benefits of Pardot Forms vs Form Handlers + Tips
In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.
Tom Ryan
4 mins
3 Ways to Extract Data from Salesforce
There are numerous ways to export data from Salesforce, and the tool you use will largely depend on the scenario and your budget.
Ollie Dodd
3 mins
Understanding Pardot Notifications for User Email Preferences
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Chloe Prowse
2 mins
How to Plan a Pardot Nurture Campaign Using Engagement Studio
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Anton Minnion
4 mins
Pardot Lead Scoring Best Practices for Success
Pardot Lead Scoring is one of those marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. Let's go over it in detail.
Anton Minnion
4 mins
Why B2B Marketing Automation is the Key to Demonstrating ROI
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. It allows you to show the journey of your prospects from their initial touchpoint online, to their moment of conversion.
Tom Ryan
1 min
Pardot Agency vs. Freelance Consultant: Your Options Explained
As if getting to grips with Pardot wasn’t testing enough, finding external support comes with challenges! Get help deciding whether to recruit a freelance consultant for your Pardot requirements or employ a go-to Pardot agency.
Tom Ryan
2 mins
8 Quick Tips for Creating Exceptional Pardot Email Campaigns
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips. Here I share the essential tips that take Pardot email campaigns from regular, to exceptional.
Anton Minnion
3 mins
Pardot Automation Rule Criteria for Number Fields
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless searching. Let's go over how to save time.
Tom Ryan
2 mins
The Most Common Salesforce Pardot Integration Mistakes to Avoid
If you're just about to do your Salesforce Pardot integration, stop and read this article first! I will share the most common Pardot Salesforce integration mistakes and also explain why these need to be avoided.
Tom Ryan
3 mins
Why Marketers Can’t Afford to Ignore Pardot Dynamic Content
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!
Chloe Prowse
4 mins
Pardot Quick Start Basics: 6 Steps to Get You Running Smoothly
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially challenging.
Tom Ryan
5 mins
What to Expect from Your Pardot Partner
Don't get caught up with a Pardot partner that can't deliver what you need. As you venture into the MA world or seek to upgrade your automation capabilities, consider these points when choosing your support.
Tom Ryan
2 mins
The Ultimate Pardot User Guide for Beginners & Consultants
Getting to grips with any new marketing automation software takes time. Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
Anton Minnion
2 mins
