Support Blog Category

Benefits of a Marketing ROI Framework (& How to Implement)

For many marketing managers and directors working with Salesforce Marketing Cloud or HubSpot, proving the return on investment (ROI) of marketing activity is one of the most consistent challenges. You are juggling campaign performance, marketing technology, audience journeys, compliance, and reporting, all while fielding questions from the C-suite like: “What did we actually get from this?”

5 First-Class Salesforce Marketing Cloud Case Studies

5 Steps to Marketing Cloud ROI [Webinar Replay]

The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.

Free eBook: Agentforce & Einstein for Marketers

You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?

Marketing Cloud + Agentforce: What’s Your Strategy?

If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.

How to Build Salesforce Agentforce Agents for Marketing

Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.

Agentforce vs Einstein: What’s the Difference?

AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?

Salesforce Agentforce: Why All the Hype?

Marketing Cloud Growth Features for Account Engagement

Why Marketing Cloud Advanced is a Game-Changer for Marketers

5 Must-Have Sales Cloud Dashboards & Reports

As artificial intelligence dominates discussion in the world of tech, it’s easy to get caught up in the buzz around what’s possible with marketing automation campaigns. At the same time, many customers are forgetting to address the basics of their accounts first. Specifically, are you able to report on current activity and performance with Sales Cloud dashboards and reports?

3-Minute Guide: Contact Builder in Salesforce Marketing Cloud

Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.

Breakdown: Marketing Cloud Automation Studio Activities

Marketing Cloud Automation Studio ‘Activities’ help teams automate marketing processes, saving hours that would otherwise be spent doing manual data management.

How to Unify Marketing Cloud Data with Third-Party Systems

We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.

How Salesforce Helps Marketers Adopt AI