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SupportMCAE (Pardot)What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
4 mins
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Free eBook: Agentforce & Einstein for Marketers
You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
Tom Ryan
2 mins
Marketing Cloud + Agentforce: What’s Your Strategy?
If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.
Tom Ryan
3 mins
How to Build Salesforce Agentforce Agents for Marketing
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
Agentforce vs Einstein: What’s the Difference?
AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan
3 mins
Salesforce Agentforce: Why All the Hype?
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan
3 mins
Marketing Cloud Growth Features for Account Engagement
With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
Triana Jarman
3 mins
Why Marketing Cloud Advanced is a Game-Changer for Marketers
Announced at Dreamforce 2024, Salesforce has launched Marketing Cloud Advanced, a new edition designed to offer more robust, scalable, and intelligent marketing capabilities.
Tom Ryan
4 mins
5 Must-Have Sales Cloud Dashboards & Reports
As artificial intelligence dominates discussion in the world of tech, it’s easy to get caught up in the buzz around what’s possible with marketing automation campaigns. At the same time, many customers are forgetting to address the basics of their accounts first. Specifically, are you able to report on current activity and performance with Sales Cloud dashboards and reports?
Jake Harrison
3 mins
3-Minute Guide: Contact Builder in Salesforce Marketing Cloud
Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.
Anton Minnion
3 mins
Breakdown: Marketing Cloud Automation Studio Activities
Marketing Cloud Automation Studio ‘Activities’ help teams automate marketing processes, saving hours that would otherwise be spent doing manual data management.
Anton Minnion
4 mins
How to Unify Marketing Cloud Data with Third-Party Systems
We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.
Anton Minnion
4 mins
How Salesforce Helps Marketers Adopt AI
In a recent ‘State of Marketing Report’, Salesforce found that implementing and leveraging artificial intelligence (AI) is both the top priority and biggest challenge for marketers. So how does Salesforce use AI to support customers, and are you keeping up?
Chris Thompson
4 mins
Top Takeaways from London’s Calling 2024
On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
Triana Jarman
5 mins
5 Steps to B2B Marketing Analytics Nirvana [Infographic]
What if I told you, that by focusing on five key areas, you can reach a place where everything in Account Engagement and Salesforce just works? That with these five areas handled well, you can achieve reporting nirvana with B2B marketing analytics? I’m guessing you’d be pretty excited, although maybe a little skeptical!
Chris Thompson
4 mins
Managing Marketing Cloud Cookie Consent
In case you aren’t aware, cookie consent is mandatory in most countries and applies to any business that processes the personal data of its website visitors. This is why you see a pop-up on nearly every website you visit for the first time. It’s a necessary step in complying with GDPR (General Data Protection Regulation).
Tom Ryan
3 mins
