Despite there being multiple ways you can use automation software, when we say ‘Pardot best practices’ we simply mean, using Pardot in the most effective way to streamline activities and automation, in order to produce the best results. Take a look at our overview and 7 essential features to use to achieve this.
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either ‘Opted Out’, ‘Do Not Email’, or the dreaded ‘Pardot Hard Bounced’.
Pardot requires a decent chunk of marketing or IT budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by demonstrating clear marketing and Pardot ROI.
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The way we create emails is about to get a whole lot easier.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, not a luxury, there are plenty of new providers cropping up to help businesses make the most out of their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly and you know you need to get the issues fixed, but they keep piling up!
Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless pit of searching, worse than any YouTube hole you’ve ever gone through and before you know it you’ve spent at least half an hour looking at the same articles…
Don't get caught up with a Pardot partner that can't deliver what you need. As you venture into the MA world or seek to upgrade your automation capabilities, consider these points when choosing your support.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Be prepared for GDPR with this simplified guide for marketers.
Pardot Repeat Automation Rules are a game changer and can revolutionise the way your marketing automation tool is set up. Learn how to use them here.
Pardot tips to help you make the most out of your Pardot platform. Start optimising your marketing automation with these quick wins and useful tricks!
Salesforce & Pardot are perfect partners and their integration is remarkable. Find out what its all about here and why the pair work so well together.
Marketing automation can be the key driver in optimising sales processes for your business. Here's an example of how this can be set up in Pardot.
