How to Define B2B Qualified Leads [eBook]
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
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Download: Lead Grading Calculator for MCAE
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.
Why is Marketing Cloud Engage the Leading MAP f...
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
5 Mistakes to Avoid With the Account Engagement...
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
MCAE Product Roadmap, Summer ‘22 Release
There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.
What Does ‘Account Engagement’ Actually Mean?
With Pardot recently being renamed to ‘Marketing Cloud Account Engagement’, much of the community has been quick to point out that ‘account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
The Salesforce Ecosystem: Is Marketing Cloud Pa...
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
What Marketing Cloud Account Engagement Means f...
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Are Pardot & Marketing Cloud Account Engag...
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Pardot is Renamed Marketing Cloud Account Engag...
The name 'Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.