Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
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with our growing library of helpful Pardot content.
Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
The Pardot Grading & Scoring Worksheet is an interactive tool that marketers can use to plan their own models.
Despite there being multiple ways you can use automation software, when we say ‘Pardot best practices’ we simply mean, using Pardot in the most effective way to streamline activities and automation, in order to produce the best results. Take a look at our overview and 7 essential features to use to achieve this.
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either ‘Opted Out’, ‘Do Not Email’, or the dreaded ‘Pardot Hard Bounced’.
Pardot requires a decent chunk of marketing or IT budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by demonstrating clear marketing and Pardot ROI.
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The way we create emails is about to get a whole lot easier.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes.