Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!
3 mins
Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.
Chloe Prowse
5 mins
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. This includes when the prospect is the direct purchaser of a product or service. Here's what you need to know.
James Haney
6 mins
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation. Here are our top 10 tips for organising your account
Chloe Prowse
7 mins
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
Chloe Prowse
4 mins
The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.
Anton Minnion
2 mins
With Pardot and Salesforce sync behaviours as a powerful benefit of using both platforms, collaboration becomes much simpler. It is key that both marketers and the sales team are on the same page in that they can view lead data anytime.
Carl Mortimer
9 mins
These three automation software are consistently in the top 10 rankings by G2 and other reputable sources. In the interest of helping you understand how; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.
Tom Ryan
2 mins
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
Chloe Prowse
4 mins
Dynamic lists are particularly useful on your email preference page. In this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Chloe Prowse
4 mins
Pardot released their Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.
Chloe Prowse
3 mins
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.
Chloe Prowse
5 mins
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Tom Ryan
5 mins
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Chloe Prowse
5 mins
Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.
Carl Mortimer
5 mins
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. Here's what you need to know about Pardot prospects and the recycle bin.
James Haney
6 mins
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