MCAE (Pardot) Blog Category

Featured Article

Boosting Lead Conversion in Salesforce Account Engagement

To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.

Tom Ryan

5 mins

Coloured background with text Boosting Lead Conversion in Salesforce Account Engagement

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Training MCAE (Pardot)

Pardot Releases 2020: New Features from Winter 20 & Spring 20

With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter 20 release to what’s coming in Spring 20.

Chloe Prowse

8 mins

Implementation MCAE (Pardot)

How Salesforce Engage Works With Pardot (& Why)

Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.

Chloe Prowse

5 mins

Training MCAE (Pardot)

What To Know Before Using Person Accounts in Pardot & Salesforce

Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. This includes when the prospect is the direct purchaser of a product or service. Here's what you need to know.

James Haney

6 mins

Audit MCAE (Pardot)

10 Tips for Organising Your Pardot Account [INFOGRAPHIC]

How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation. Here are our top 10 tips for organising your account

Chloe Prowse

7 mins

Training MCAE (Pardot)

Your Questions About Pardot Multivariate Testing Answered

Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.

Chloe Prowse

4 mins

Audit MCAE (Pardot)

Pardot and GDPR Compliance Checklist: Can You Score 10?

The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.

Anton Minnion

2 mins

Training MCAE (Pardot)

Understanding Pardot and Salesforce Sync Behaviours

With Pardot and Salesforce sync behaviours as a powerful benefit of using both platforms, collaboration becomes much simpler. It is key that both marketers and the sales team are on the same page in that they can view lead data anytime.

Carl Mortimer

9 mins

Implementation MCAE (Pardot)HubSpot

Pardot vs HubSpot vs Marketo - What’s the Difference?

These three automation software are consistently in the top 10 rankings by G2 and other reputable sources. In the interest of helping you understand how; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.

Tom Ryan

2 mins

Training MCAE (Pardot)

A Simple Guide To Using Pardot Snippets: A Feature Enabled By HML

Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.

Chloe Prowse

4 mins

Training MCAE (Pardot)

Best Practices for Using Dynamic Lists on Your Email Preference Page

Dynamic lists are particularly useful on your email preference page. In this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.

Chloe Prowse

4 mins

Training MCAE (Pardot)

How to Set Up The Pardot Resubscribe Process

Pardot released their Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.

Chloe Prowse

3 mins

Training MCAE (Pardot)

Using Pardot Dynamic Lists for More Efficient Marketing

Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.

Chloe Prowse

5 mins

Training Campaign management MCAE (Pardot)

A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution

Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently

Tom Ryan

5 mins

Training Campaign management MCAE (Pardot)

Why You Should Use Pardot Folders for Better Marketing

The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.

Chloe Prowse

5 mins

Support MCAE (Pardot)

Common Pardot Sync Errors & How To Approach Them

Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.

Carl Mortimer

5 mins

MCAE (Pardot) Blog Category

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