Campaign management Blog Category

Webinar Recap: Mastering MCAE Email Reporting

Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.

Personalisation in Salesforce Account Engagement [eBook]

Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.

Perfecting Pardot Personalisation in 2 Minutes [Cheatsheet]

The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.

Grab the Salesforce Engagement Studio Cookbook [eBook]

How Salesforce Combats Generative AI Concerns

A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.

How to Send a Permission Pass Email in MCAE

Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.

New Guide to Salesforce Marketing GPT [eBook]

Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.

Top Pardot Email Template Examples [eBook]

When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.

Reaching B2BMA Nirvana [Webinar Replay]

People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.

Reasons Marketers Struggle with Pardot ROI Reporting

Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.

Mastering Engagement Studio Webinar: Replay

Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.

Salesforce Gains TikTok Lead Gen Ads Integration

In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.

Prospect Mailability & Transactional Emails in Pardot

Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.

Creating ‘Black Friday’ Email Campaigns in Marketing Cloud

‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.