Campaign management Blog Category

Featured Article

How Teams Overcomplicate HubSpot Custom Properties

There are two ways most HubSpot users handle custom properties. The first is avoiding them entirely because the platform already feels complicated. The second is going in without a plan and creating sixty fields with inconsistent names, several of which duplicate each other and most of which are never reliably populated. Whether you fall into the avoidant or abundant approach, both can leave you with a problematic HubSpot account.

Tom Ryan

5 mins

Coloured background with text How Teams Overcomplicate HubSpot Custom Properties

Showing all Campaign management posts

Campaign management MCAE (Pardot)

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

Chris Thompson

1 min

Campaign management MCAE (Pardot)

Engagement Studio Examples: Client-Side vs. Agency

Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.

Karen Kalejaiye

2 mins

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Campaign management Marketing Cloud

Top Salesforce Marketing Cloud Email Studio Features

Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Enable Einstein Send Time Optimization To Boost Email Engagement

Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.

Georgie Grigore

3 mins

Training Campaign management MCAE (Pardot)

A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution

Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently

Tom Ryan

5 mins

Training Campaign management MCAE (Pardot)

Why You Should Use Pardot Folders for Better Marketing

The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.

Chloe Prowse

5 mins

Campaign management MCAE (Pardot)Training

Pardot Business Units: What You Need to Know

Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Connected Campaigns

Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.

Tom Ryan

Campaign management MCAE (Pardot)

How to Approach Pardot Lead Nurturing With The Engagement Studio

The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Ideas For Your Next Pardot Engagement Studio

The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Pardot Reporting: How To Justify Your Marketing Spend

The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Account-Based Marketing Ideas For Pardot's Engagement Studio

With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Marketing With the Engagement Studio: An Overview

You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

How To Convert More Leads With Marketing Automation Tools

Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.

Tom Ryan

2 mins

Campaign management Blog Category

Showing all Campaign management posts

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