There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either ‘Opted Out’, ‘Do Not Email’, or the dreaded ‘Pardot Hard Bounced’.
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Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The New Drag-and-Drop Pardot Email Builder is going to make the way we create emails a whole lot easier.
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.
Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!