Campaign management Blog Category

Featured Article

Personalisation in Salesforce Account Engagement [eBook]

Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.

Tom Ryan

2 mins

Coloured background with text Salesforce Account Engagement [eBook]

Showing all Campaign management posts

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Campaign management Marketing Cloud

Top Salesforce Marketing Cloud Email Studio Features

Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Enable Einstein Send Time Optimization To Boost Email Engagement

Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.

Georgie Grigore

3 mins

Training Campaign management MCAE (Pardot)

A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution

Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently

Tom Ryan

5 mins

Training Campaign management MCAE (Pardot)

Why You Should Use Pardot Folders for Better Marketing

The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.

Chloe Prowse

5 mins

Campaign management MCAE (Pardot)Training

Pardot Business Units: What You Need to Know

Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Connected Campaigns

Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.

Tom Ryan

Campaign management MCAE (Pardot)

How to Approach Pardot Lead Nurturing With The Engagement Studio

The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Ideas For Your Next Pardot Engagement Studio

The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Pardot Reporting: How To Justify Your Marketing Spend

The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Account-Based Marketing Ideas For Pardot's Engagement Studio

With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Marketing With the Engagement Studio: An Overview

You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

How To Convert More Leads With Marketing Automation Tools

Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Understanding the Pardot Engagement Studio

Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here. In this article, we ensure you have the tools to grasp the basics.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Using Blended Pardot Lead Scoring & Grading In Your Pardot Strategy

Scoring & grading can excel your Pardot strategy to the next level. In this blog you'll learn more about a blended scoring & grading model and how to follow best practice. Read on if you're ready to excel your strategy and gain some tips.

Tom Ryan

2 mins

Campaign management Blog Category

Showing all Campaign management posts

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