In the B2B Marketing 2021 Martech Awards, MarCloud has been shortlisted for two awards! As well as sharing the news, this is an invitation to join us in the live Martech Awards ceremonies on LinkedIn this 24-25 March.
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MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards! Presented by the Business Intelligence Group, in recognition of quantifiable business results.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.
Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.
The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.