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MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards! Presented by the Business Intelligence Group, in recognition of quantifiable business results.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. We break it down for you here.
Pardot Connected Campaigns are a game-changer. If you're not using this, take a look at how to turn it on and why it's so powerful for reporting.
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business.
With Pardot's Engagement Studio, ABM has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account.
