Campaign management Blog Category

5 Best Practices for Winning Sales Cloud Campaigns

Put your hand in the air if you’re using Sales Cloud Campaigns. Keep your hand in the air if you have a documented process for how you use and report on this CRM feature… *notices the majority of hands falling down*.

Multi-Touch Attribution in HubSpot for Empowering Teams

If you’ve ever launched a campaign that genuinely performed well but struggled to prove why, you’re not alone. It’s usually because the reporting only highlights the final click. Everything before that, such as ad engagement and email nurture, gets lost.

How Personal is Your HubSpot Personalisation?

At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.

Marketing Automation Mistakes Costing ROI: Set & Forget

There’s a common misconception about marketing automation: that once it’s set up, it can be left alone to generate results in the background like a slow cooker. Unfortunately, that approach is one of the most costly marketing automation mistakes teams can make.

Why Data Cloud is a Dream for Salesforce Marketing Attribution

Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.

Tips for Better Salesforce Lead Management with Agentforce

Getting new leads into your Salesforce marketing platform - whether it’s Marketing Cloud Engagement, Account Engagement, Growth, or Advanced Edition - is just the first step in delivering ROI to the business. But converting those leads can be challenging without a solid Salesforce lead management strategy.

5 Salesforce Marketing Cloud Journey Examples to Boost ROI

Salesforce Marketing Cloud gives you endless possibilities for automating customer journeys. With Journey Builder, you can welcome new subscribers, follow up with event attendees, nurture leads, and much more. But instead of exploring every potential use case, let’s focus on the Marketing Cloud journey examples that will impact your bottom line the fastest.

Mobile Connect: The SMS Powerhouse of Marketing Cloud Engagement

Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.

9 Real-World Agentforce Examples & Use Cases

I’ve said it once, and I’ll say it again: Salesforce customers should be using Agentforce to manage boring, repetitive business processes and increase productivity. But sometimes, it takes an outsider to share real-world Agentforce examples and use cases to trigger ideas and inspiration. Enter this blog post.

Pros & Cons of Salesforce Marketing Cloud Segmentation Tools

Webinar Recap: Mastering MCAE Email Reporting

Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.

Personalisation in Salesforce Account Engagement [eBook]

Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.

Perfecting Pardot Personalisation in 2 Minutes [Cheatsheet]

The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.

Grab the Salesforce Engagement Studio Cookbook [eBook]

How Salesforce Combats Generative AI Concerns

A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.