Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
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Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.
Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.
The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.
With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.