MarCloud Consulting Wins Global PR & Marketing Excellence Award
MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards!
A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Why You Should Use Pardot Folders for Better Marketing
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
Pardot Business Units: What You Need to Know
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. We break it down for you here.
Pardot Connected Campaigns
Pardot Connected Campaigns are a game-changer. If you're not using this, take a look at how to turn it on and why it's so powerful for reporting.
Pardot Marketing & Automation Statistics 2020
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020.
How to Approach Pardot Lead Nurturing With The Engagement Studio
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Ideas For Your Next Pardot Engagement Studio
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Pardot Reporting: How To Justify Your Marketing Spend
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business.
Account-Based Marketing Ideas For Pardot’s Engagement Studio
With Pardot's Engagement Studio, ABM has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account.
Pardot Marketing With The Engagement Studio: An Overview
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice.
How To Convert More Leads With Marketing Automation Tools
Inbound marketing is even more effective when combined with marketing automation. Find out how you can convert more leads by combining the two.
Understanding the Pardot Engagement Studio
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here.
Using Blended Pardot Lead Scoring & Grading In Your Pardot Strategy
Scoring & grading can excel your Pardot strategy to the next level. Learn more about a blended scoring & grading model here and how to follow best practice.
Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce
Best Practice: Learn how Pardot should be used with Salesforce and how to manage data in both systems. Includes a visual illustration of the two systems.
Pardot Retargeting in the Engagement Studio – What You Need To Know
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. Here's how to do it.