Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. We break it down for you here.
Pardot Connected Campaigns are a game-changer. If you're not using this, take a look at how to turn it on and why it's so powerful for reporting.
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business.
With Pardot's Engagement Studio, ABM has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account.
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice.
Inbound marketing is even more effective when combined with marketing automation. Find out how you can convert more leads by combining the two.
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here.
Scoring & grading can excel your Pardot strategy to the next level. Learn more about a blended scoring & grading model here and how to follow best practice.
Best Practice: Learn how Pardot should be used with Salesforce and how to manage data in both systems. Includes a visual illustration of the two systems.
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. Here's how to do it.
