Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business.
With Pardot's Engagement Studio, ABM has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account.
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice.
Inbound marketing is even more effective when combined with marketing automation. Find out how you can convert more leads by combining the two.
Scoring & grading can excel your Pardot strategy to the next level. Learn more about a blended scoring & grading model here and how to follow best practice.
Best Practice: Learn how Pardot should be used with Salesforce and how to manage data in both systems. Includes a visual illustration of the two systems.
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. Here's how to do it.