MCAE (Pardot) Blog Category

Featured Article

Boosting Lead Conversion in Salesforce Account Engagement

To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.

Tom Ryan

5 mins

Coloured background with text Boosting Lead Conversion in Salesforce Account Engagement

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Training MCAE (Pardot)

A Pardot Introduction for Beginners [Video]

Learn more about your Pardot account, what you should be looking at, and how to use it - so you can spend more time taking advantage of Pardot's clever tricks and features!

Tom Ryan

2 mins

Training MCAE (Pardot)

How to Set Up a Pardot-Only User

Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.

Tom Ryan

3 mins

Training MCAE (Pardot)Sales Cloud

How to Use Marketing Data Sharing in Pardot & Salesforce

What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.

Chloe Prowse

3 mins

Implementation MCAE (Pardot)

The Pardot Business Units Implementation Guide

Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.

Tom Ryan

3 mins

Support MCAE (Pardot)

Pardot Winter 22 Release Highlights: Webinar & Live Demo

The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.

Tom Ryan

2 mins

Support MCAE (Pardot)

How to Approach Not-for-Profit Marketing Reporting in Pardot

When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.

Anton Minnion

5 mins

Training MCAE (Pardot)

How to Onboard Pardot Users to the New Landing Page Builder

Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.

Chloe Prowse

7 mins

Training MCAE (Pardot)

Configuring Your Pardot Lightning App for the Landing Page Builder

Global Cloud Solution Alliances Senior Manager at Salesforce, Lindsey Mark explains how to manage your Pardot Lightning App configuration so it's ready for Pardot's new Landing Page Builder.

Lindsey Mark

4 mins

Marketing Cloud MCAE (Pardot)

How to Use Salesforce Marketing Cloud & Pardot Together

Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.

Tom Ryan

2 mins

Support MCAE (Pardot)

How to Prepare for the Pardot Lightning Landing Page Builder

Much like the Lightning Email Builder released towards the end of 2020, the new Landing Page Builder means the way we build landing pages is about to get a whole lot easier.

Tom Ryan

3 mins

Support MCAE (Pardot)

The New Pardot Lightning Landing Page Experience: What to Expect

The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.

Anton Minnion

3 mins

Support MCAE (Pardot)

Managing Non-Profit Volunteer Recruitment With Pardot

When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly. Here are four ways Pardot can support your efforts.

Tom Ryan

2 mins

Training MCAE (Pardot)

Pardot Spam Analysis & Email Deliverability

What is a Sender Score and how can Pardot users ensure the best email deliverability? We reveal how to prevent and resolve issues using the Pardot spam analysis tool.

Anton Minnion

3 mins

Training MCAE (Pardot)

SaaS Marketing Automation: Webinar & Live Demo

If you’re a business that operates under a Software as a Service (SaaS) model, then this webinar will demonstrate the technical applications of setting up and maintaining lead capture and prospect nurture journeys for better business outcomes.

Tom Ryan

2 mins

Support MCAE (Pardot)

Apple Mail Privacy Protection: What It Means For Pardot Users

Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an increase in open rates.

Anton Minnion

2 mins

MCAE (Pardot) Blog Category

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