Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
3 mins
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
Tom Ryan
2 mins
Much like the Lightning Email Builder released towards the end of 2020, the new Landing Page Builder means the way we build landing pages is about to get a whole lot easier.
Tom Ryan
3 mins
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Anton Minnion
3 mins
When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly. Here are four ways Pardot can support your efforts.
Tom Ryan
2 mins
What is a Sender Score and how can Pardot users ensure the best email deliverability? We reveal how to prevent and resolve issues using the Pardot spam analysis tool.
Anton Minnion
3 mins
If you’re a business that operates under a Software as a Service (SaaS) model, then this webinar will demonstrate the technical applications of setting up and maintaining lead capture and prospect nurture journeys for better business outcomes.
Tom Ryan
2 mins
Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an increase in open rates.
Anton Minnion
2 mins
Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.
Chloe Prowse
3 mins
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
Anton Minnion
3 mins
Introducing the new Business Card Scanner app for Pardot! Pardot users can now import prospect information to their account instantly with the Pardot Business Card Scanner app from MarCloud Technologies. Read on to hear about all the powerful features!
Tom Ryan
2 mins
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Hollie Fitzpatrick
2 mins
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!
Anton Minnion
1 min
Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.
Chloe Prowse
1 min
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Georgie Grigore
3 mins
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Chloe Prowse
5 mins
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