The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
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When you compare the features of Pardot, with the features of Marketing Cloud, you’ll see a lot of the same functionality. Here, we go over how to know which is right when it's Pardot vs Marketing Cloud and what the key differences are.