Poor-quality Salesforce data can quickly derail even the most well-planned marketing and sales strategies. When data fields are incomplete, inconsistent, or duplicated, accuracy suffers, and so does your ability to report on performance or prove ROI.
6 mins
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
Tom Ryan
4 mins
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Anton Minnion
6 mins
Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.
Tom Ryan
2 mins
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.
Anton Minnion
4 mins
We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.
Tom Ryan
3 mins
Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.
Tom Ryan
3 mins
Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.
Karen Kalejaiye
2 mins
Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.
Tom Ryan
1 min
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan
2 mins
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.
Tom Ryan
2 mins
If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Tom Ryan
2 mins
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Anton Minnion
2 mins
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![The 7 Deadly Sins of Pardot [Infographic]](https://www.datocms-assets.com/103555/1694451315-feature-seven-pardot-sins-infographic.jpg?auto=format&dpr=0.5&w=1568)
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
![How to Define B2B Qualified Leads [eBook]](https://www.datocms-assets.com/103555/1694451701-define-b2b-qualified-leads.jpg?auto=format&dpr=0.5&w=1568)