MCAE (Pardot) Blog Category

Featured Article

Pardot vs HubSpot & Why Teams Are Switching [Webinar]

In the marketing automation world, two platforms dominate most conversations: Pardot (now called Marketing Cloud Account Engagement) and HubSpot Marketing Hub. Both have strong reputations, loyal user bases, and deep integrations with CRM systems. But as AI reshapes how teams prove ROI, secure budgets, and run creative campaigns, the question “Pardot vs HubSpot - what’s better for us?” has never been more relevant.

Tom Ryan

5 mins

Coloured background with text Pardot vs HubSpot & Why Teams Are Switching [Webinar]

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The 7 Deadly Sins of Pardot [Infographic]

Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

Chris Thompson

1 min

Training MCAE (Pardot)

Improving UX with Pardot Forms & Progressive Profiling

Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.

Anton Minnion

4 mins

Support MCAE (Pardot)

What is B2B Marketing Analytics Plus?

We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.

Tom Ryan

2 mins

Support MCAE (Pardot)

5 Reasons To Use Pardot Advanced & Business Units

There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.

Tom Ryan

3 mins

Training Marketing Cloud MCAE (Pardot)

How Many Marketing Automation Specialists Do You Really Need?

Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Engagement Studio Examples: Client-Side vs. Agency

Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.

Karen Kalejaiye

2 mins

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Implementation MCAE (Pardot)

How Long Does it Take to Learn Pardot?

Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed

Tom Ryan

2 mins

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Reduce Pardot Automation Rules With Conditional Completion Actions

Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.

Tom Ryan

2 mins

Training MCAE (Pardot)

New Pardot Training Course: On-Demand & Practical Lessons

We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

Is Pardot a CRM? (& Other Implementation Questions)

If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?

Tom Ryan

2 mins

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How to Define B2B Qualified Leads [eBook]

We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!

Anton Minnion

2 mins

Support MCAE (Pardot)

Download: Lead Grading Calculator for MCAE

Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.

Karen Kalejaiye

3 mins

Support MCAE (Pardot)

5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder

The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!

Chris Thompson

3 mins

MCAE (Pardot) Blog Category

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