MCAE (Pardot) Blog Category

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Boosting Lead Conversion in Salesforce Account Engagement

To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.

Tom Ryan

5 mins

Coloured background with text Boosting Lead Conversion in Salesforce Account Engagement

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4 Reasons Your B2BMA Projects Are Failing

B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.

Carl Mortimer

3 mins

Implementation MCAE (Pardot)

Pardot Domain Setup: A Step-by-Step Guide

Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!

Tom Ryan

5 mins

Implementation MCAE (Pardot)

How to Set Up Your Pardot Tracker Domain

Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.

Tom Ryan

4 mins

Support Marketing Cloud MCAE (Pardot)

Supercharge Campaigns: Connect Pardot & Advertising Studio

Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?

Anton Minnion

6 mins

Support MCAE (Pardot)

The 7 Deadly Sins of Pardot [Infographic]

Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

Chris Thompson

1 min

Training MCAE (Pardot)

Improving UX with Pardot Forms & Progressive Profiling

Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.

Anton Minnion

4 mins

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What is B2B Marketing Analytics Plus?

We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.

Tom Ryan

2 mins

Support MCAE (Pardot)

5 Reasons To Use Pardot Advanced & Business Units

There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.

Tom Ryan

3 mins

Training Marketing Cloud MCAE (Pardot)

How Many Marketing Automation Specialists Do You Really Need?

Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Engagement Studio Examples: Client-Side vs. Agency

Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.

Karen Kalejaiye

2 mins

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Implementation MCAE (Pardot)

How Long Does it Take to Learn Pardot?

Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed

Tom Ryan

2 mins

Support MCAE (Pardot)

Reduce Pardot Automation Rules With Conditional Completion Actions

Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.

Tom Ryan

2 mins

Training MCAE (Pardot)

New Pardot Training Course: On-Demand & Practical Lessons

We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.

Tom Ryan

2 mins

MCAE (Pardot) Blog Category

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