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HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
Campaign management Blog Category
Showing all Campaign management posts
How to Send a Permission Pass Email in MCAE
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
![Coloured background with text New Guide to Salesforce Marketing GPT [eBook]](https://www.datocms-assets.com/103555/1721624386-guide-salesforce-marketing-gpt-ebook-blog.png?auto=format&dpr=0.5&w=1568)
New Guide to Salesforce Marketing GPT [eBook]
Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.
Tom Ryan
2 mins
How Does Marketing Cloud Use AI for Better Personalisation?
Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.
Chris Thompson
4 mins
![Coloured background with text Top Pardot Email Template Examples [eBook]](https://www.datocms-assets.com/103555/1715151697-pardot-email-cookbook-blog.png?auto=format&dpr=0.5&w=1568)
Top Pardot Email Template Examples [eBook]
When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.
Anton Minnion
3 mins
![Coloured background with text Reaching B2BMA Nirvana [Webinar Replay]](https://www.datocms-assets.com/103555/1714744302-b2bma-nirvana-webinar.png?auto=format&dpr=0.5&w=1568)
Reaching B2BMA Nirvana [Webinar Replay]
People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.
Chris Thompson
3 mins
Reasons Marketers Struggle with Pardot ROI Reporting
Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.
Tom Ryan
3 mins
Mastering Engagement Studio Webinar: Replay
Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.
Karen Kalejaiye
4 mins
Salesforce Gains TikTok Lead Gen Ads Integration
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
Prospect Mailability & Transactional Emails in Pardot
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
Creating ‘Black Friday’ Email Campaigns in Marketing Cloud
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
Taner Seker
4 mins
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
Measuring Pardot ROI [Free eBook]
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
Engagement Studio Examples: Client-Side vs. Agency
Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.
Karen Kalejaiye
2 mins
What is Pardot Engagement Studio? Basics to Brilliance eBook
Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.
Tom Ryan
1 min
Top Salesforce Marketing Cloud Email Studio Features
Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
Tom Ryan
3 mins
Enable Einstein Send Time Optimization To Boost Email Engagement
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Georgie Grigore
3 mins
