Campaign management Blog Category

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Timesaving HubSpot Workflow Examples Every B2B Marketer Needs

If you work in B2B marketing, chances are your day rarely goes to plan. You’re building campaigns, fielding requests from sales, responding to “quick questions” from leadership, and trying to keep reporting on track, often all at once. With so many competing priorities, repetitive admin tasks end up eating into the time you’d rather spend on creative and strategic work. This is where HubSpot workflows can make a huge difference to your day.

Tom Ryan

4 mins

Coloured background with text Timesaving HubSpot Workflow Examples Every B2B Marketer Needs

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Campaign management Agentforce

How Salesforce Combats Generative AI Concerns

A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.

Tom Ryan

6 mins

Campaign management MCAE (Pardot)

How to Send a Permission Pass Email in MCAE

Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.

Supan Maniar

5 mins

Campaign management Marketing Cloud MCAE (Pardot)

New Guide to Salesforce Marketing GPT [eBook]

Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)Marketing Cloud Agentforce

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.

Chris Thompson

4 mins

Campaign management MCAE (Pardot)

Top Pardot Email Template Examples [eBook]

When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.

Anton Minnion

3 mins

MCAE (Pardot)Campaign management

Reaching B2BMA Nirvana [Webinar Replay]

People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.

Chris Thompson

3 mins

Campaign management MCAE (Pardot)

Reasons Marketers Struggle with Pardot ROI Reporting

Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Mastering Engagement Studio Webinar: Replay

Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.

Karen Kalejaiye

4 mins

Marketing Cloud Campaign management

Salesforce Gains TikTok Lead Gen Ads Integration

In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.

Anton Minnion

2 mins

Campaign management MCAE (Pardot)

Prospect Mailability & Transactional Emails in Pardot

Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.

Anton Minnion

4 mins

Campaign management Marketing Cloud

Creating ‘Black Friday’ Email Campaigns in Marketing Cloud

‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.

Taner Seker

4 mins

Campaign management MCAE (Pardot)

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

Chris Thompson

1 min

Campaign management MCAE (Pardot)

Engagement Studio Examples: Client-Side vs. Agency

Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.

Karen Kalejaiye

2 mins

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Campaign management Marketing Cloud

Top Salesforce Marketing Cloud Email Studio Features

Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.

Tom Ryan

3 mins

Campaign management Blog Category

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