Campaign management Blog Category

Featured Article

Why Data Cloud is a Dream for Salesforce Marketing Attribution

Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.

Supan Maniar

5 mins

Coloured background with text Why Data Cloud is a Dream Salesforce Marketing Attribution

Showing all Campaign management posts

Campaign management MCAE (Pardot)

Reasons Marketers Struggle with Pardot ROI Reporting

Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Mastering Engagement Studio Webinar: Replay

Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.

Karen Kalejaiye

4 mins

Marketing Cloud Campaign management

Salesforce Gains TikTok Lead Gen Ads Integration

In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.

Anton Minnion

2 mins

Campaign management MCAE (Pardot)

Prospect Mailability & Transactional Emails in Pardot

Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.

Anton Minnion

4 mins

Campaign management Marketing Cloud

Creating ‘Black Friday’ Email Campaigns in Marketing Cloud

‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.

Taner Seker

4 mins

Campaign management MCAE (Pardot)

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

Chris Thompson

1 min

Campaign management MCAE (Pardot)

Engagement Studio Examples: Client-Side vs. Agency

Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.

Karen Kalejaiye

2 mins

Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Campaign management Marketing Cloud

Top Salesforce Marketing Cloud Email Studio Features

Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Enable Einstein Send Time Optimization To Boost Email Engagement

Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.

Georgie Grigore

3 mins

Training Campaign management MCAE (Pardot)

A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution

Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently

Tom Ryan

5 mins

Training Campaign management MCAE (Pardot)

Why You Should Use Pardot Folders for Better Marketing

The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.

Chloe Prowse

5 mins

Campaign management MCAE (Pardot)Training

Pardot Business Units: What You Need to Know

Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Connected Campaigns

Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.

Tom Ryan

Campaign management MCAE (Pardot)

How to Approach Pardot Lead Nurturing With The Engagement Studio

The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.

Tom Ryan

2 mins

Campaign management Blog Category

Showing all Campaign management posts

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