Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?
2 mins
Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.
Tom Ryan
1 min
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.
Tom Ryan
3 mins
Whether you're a beginner or experienced with marketing automation software, a marketing automation course helps develop your skills and knowledge.
Anton Minnion
2 mins
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. There are insights in the Natural Search report that you won’t find in external website analytics tools.
Chloe Prowse
2 mins
Your daily dose of marketing automation tips and guidance from experts with great online resources. If you have a desire to really diversify your understanding of this tech and become advanced in automation theory too, read on.
Tom Ryan
1 min
In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.
Chloe Prowse
2 mins
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Chloe Prowse
2 mins
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.
Anton Minnion
2 mins
There are numerous ways to export data from Salesforce, and the tool you use will largely depend on the scenario and your budget.
Ollie Dodd
3 mins
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Chloe Prowse
2 mins
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips. Here I share the essential tips that take Pardot email campaigns from regular, to exceptional.
Anton Minnion
3 mins
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!
Chloe Prowse
4 mins
Need help understanding the Pardot Lifecycle Report? Wondering; what is a Pardot MQL? How does Pardot define a SQL? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.
Tom Ryan
2 mins
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