In previous blogs, we’ve run through the main capabilities and setup steps for Pardot’s new Drag-and-Drop Email Builder. Recently, I was invited to co-host a webinar with Pardot specialists so users can see first-hand how the feature works.
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The most basic capability of a marketing automation software is the ability to input fields of information we can use to fill out a prospect’s profile. Pardot field definitions are the types of fields that exist to contain essential information.
With many businesses forced to make use of a virtual event approach this year, we need to focus on how we can address the use of Pardot marketing automation for both physical and online events. This blog will outline four different ways we can optimise Pardot for both types of events.
It’s that time of year again! Here at MarCloud Consulting, we are very excited about the new Pardot features and upgrades debuted in the Winter’21 Release... so we thought we would share these with you!
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects. We are definitely on the “team list” on most occasions.
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about.
With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter ‘20 release to what’s coming in Spring ‘20.
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. This includes when the prospect is the direct purchaser of a product or service. Here's what you need to know.