MCAE (Pardot) Blog Category

Featured Article

Boosting Lead Conversion in Salesforce Account Engagement

To improve lead and sales conversions in Salesforce Account Engagement, focus on three core areas: clean data and strong integrations, shared lifecycle stages between marketing and sales, and targeted nurture journeys in Engagement Studio. Reliable field mappings, consistent scoring and grading, and a smooth automated handoff help ensure leads reach sales at the right moment. Combined with personalisation, intent signals, and clear reporting in Salesforce, these steps create a predictable, measurable path to higher conversion rates.

Tom Ryan

5 mins

Coloured background with text Boosting Lead Conversion in Salesforce Account Engagement

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Training MCAE (Pardot)

Announcing Our Handy How-To Pardot Videos: Now On YouTube

We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.

Hollie Fitzpatrick

2 mins

Support MCAE (Pardot)

Why Your Pardot Unsubscribe Should Be Two-Click

As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.

Hollie Fitzpatrick

4 mins

Support MCAE (Pardot)

Pardot vs. Google Analytics: Why is My Data Different?

One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!

Hollie Fitzpatrick

5 mins

Support MCAE (Pardot)

A Pardot Consultant’s Tips: How to Prepare for the SSO Update

In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.

Chloe Prowse

4 mins

Training MCAE (Pardot)

How to Import and Export Prospects Correctly in Pardot

Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.

Hollie Fitzpatrick

3 mins

Support MCAE (Pardot)

What Are Pardot Tags? 3 Ways to Use Them Effectively

Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.

Hollie Fitzpatrick

4 mins

Sales Cloud MCAE (Pardot)

How to Set Up Pardot Users: Identity Licenses, Pardot SSO, User Sync & Business Units

Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.

Hollie Fitzpatrick

6 mins

Support MCAE (Pardot)

B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]

Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.

Tom Ryan

3 mins

Support MCAE (Pardot)

Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]

Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.

Tom Ryan

2 mins

Training MCAE (Pardot)

Pardot Lightning Email Builder: Webinar with Live Demo

In previous blogs, we’ve run through the main capabilities and setup steps for Pardot’s new Drag-and-Drop Email Builder. Recently, I was invited to co-host a webinar with Pardot specialists so users can see first-hand how the feature works.

Tom Ryan

4 mins

Training MCAE (Pardot)

The Beginner’s Guide to Pardot Field Definitions

The most basic capability of a marketing automation software is the ability to input fields of information we can use to fill out a prospect’s profile. Pardot field definitions are the types of fields that exist to contain essential information.

Hollie Fitzpatrick

4 mins

Sales Cloud Support MCAE (Pardot)

Why Salesforce Campaign Influence is a Must for Proving ROI

Tracking campaign impact on revenue is vital to proving marketing return on investment and Salesforce Campaign Influence helps you to do exactly. By combining Account Engagement Campaign data with Salesforce Leads and Contacts, you can associate Opportunities to multiple marketing campaigns.

Anton Minnion

5 mins

Training MCAE (Pardot)

4 Creative Ways to Use Pardot for Events Reporting

With many businesses forced to make use of a virtual event approach this year, we need to focus on how we can address the use of Pardot marketing automation for both physical and online events. This blog will outline four different ways we can optimise Pardot for both types of events.

Hollie Fitzpatrick

5 mins

Support MCAE (Pardot)

Pardot Best Practices: 7 Essential Features to Use

Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.

Hollie Fitzpatrick

8 mins

Support MCAE (Pardot)

Pardot Email Marketing With the Drag-and-Drop Email Builder

As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.

Hollie Fitzpatrick

7 mins

MCAE (Pardot) Blog Category

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