When a client first comes to us, they usually want to dive straight into the shiny creative work, such as nurture journeys, lead scoring, and clever campaigns. While those are all valuable, we rarely start there. The first port of call is almost always the marketing to sales handoff process.
5 mins
Previously on the MarCloud blog, we covered the ins and outs of what Marketing Cloud Data Extensions are and why they’re important. So for this post, I’m going to assume you’re familiar and in the process of preparing to create your own.
Anton Minnion
3 mins
Marketers using Salesforce Marketing Cloud don’t need to be data scientists. However, there’s no denying that you can do more with Marketing Cloud Engagement when you understand the ways and whys of data modelling. One of the first questions we receive when a client is inexperienced with the platform is: what the heck is a ‘Data Extension’?
Tom Ryan
3 mins
The newest Salesforce marketing automation software, Marketing Cloud Growth, was released in North America in early 2024 and now, its highly anticipated EMEA launch has arrived.
Tom Ryan
2 mins
Demand for Salesforce talent isn’t slowing. With a global ecosystem, and generative AI tipped to boost company performance further, adoption of Salesforce software continues to increase. This means now is an excellent time to consider Salesforce career paths.
Tom Ryan
5 mins
Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.
Chris Thompson
4 mins
‘Revenue operations’ or ‘RevOps’, for short, is a relatively recent business term. It speaks to the idea of aligning all teams - sales, marketing, customer service, legal, finance - in order to generate maximum revenue for the business. This has always been important, of course, but now it has a name and a dedicated function within enterprise businesses.
Tom Ryan
5 mins
There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.
Tom Ryan
6 mins
With Marketing Cloud Growth being built on the Einstein 1 platform, Salesforce has thrown a bit of a curveball in the marketing automation game.
Tom Ryan
5 mins
In February 2024, Salesforce announced Marketing Cloud Growth edition and this news is particularly exciting for customers because, distinct from Marketing Cloud Engagement and Marketing Cloud Account Engagement, it leverages the core Salesforce platform (Einstein 1) and Data Cloud functionality.
Karen Kalejaiye
3 mins
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
Taner Seker
4 mins
For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Tom Ryan
1 min
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Tom Ryan
1 min
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Tom Ryan
5 mins
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