At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.
5 mins
There’s a common misconception about marketing automation: that once it’s set up, it can be left alone to generate results in the background like a slow cooker. Unfortunately, that approach is one of the most costly marketing automation mistakes teams can make.
Tom Ryan
4 mins
Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.
Supan Maniar
5 mins
Getting new leads into your Salesforce marketing platform - whether it’s Marketing Cloud Engagement, Account Engagement, Growth, or Advanced Edition - is just the first step in delivering ROI to the business. But converting those leads can be challenging without a solid Salesforce lead management strategy.
Tom Ryan
3 mins
Salesforce Marketing Cloud gives you endless possibilities for automating customer journeys. With Journey Builder, you can welcome new subscribers, follow up with event attendees, nurture leads, and much more. But instead of exploring every potential use case, let’s focus on the Marketing Cloud journey examples that will impact your bottom line the fastest.
Tom Ryan
3 mins
Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.
David Spelman
5 mins
I’ve said it once, and I’ll say it again: Salesforce customers should be using Agentforce to manage boring, repetitive business processes and increase productivity. But sometimes, it takes an outsider to share real-world Agentforce examples and use cases to trigger ideas and inspiration. Enter this blog post.
Tom Ryan
4 mins
Segmentation is a cornerstone of effective marketing. The ability to send the right message to the right audience at the right time drives engagement, nurtures prospects, and delivers marketing return on investment (ROI). Even the most well-crafted campaigns risk falling flat without a solid segmentation strategy.
Tom Ryan
4 mins
Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
Triana Jarman
3 mins
Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.
Tom Ryan
2 mins
The demands on modern marketers are greater than ever and often, sophisticated personalisation can suffer as a result. By ‘sophisticated’, I mean personalisation efforts that span the full customer lifecycle, delivering an integrated and impactful experience for your customers at every touchpoint. Pardot personalisation at this level is entirely possible but sometimes overlooked or written off as “too hard”.
Tom Ryan
2 mins
Mixing Salesforce Engagement Studio with cooking analogies isn’t how we’d typically share valuable information, but somehow it works and here we are. Our new ‘Engagement Studio Cookbook’ contains delectable recipes for automated marketing programs.
Anton Minnion
2 mins
A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.
Tom Ryan
6 mins
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.
Tom Ryan
2 mins
Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.
Chris Thompson
4 mins
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