The integration between HubSpot Marketing Hub and Salesforce CRM (aka Sales Cloud) should create a seamless connection between lead generation and revenue reporting. But more often than not, the native HubSpot Salesforce integration comes with issues, particularly when marketing teams are trying to achieve more than the basics.
4 mins
Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.
Hollie Fitzpatrick
6 mins
Tracking campaign impact on revenue is vital to proving marketing return on investment and Salesforce Campaign Influence helps you to do exactly. By combining Account Engagement Campaign data with Salesforce Leads and Contacts, you can associate Opportunities to multiple marketing campaigns.
Anton Minnion
5 mins
With a huge variety of Salesforce applications to choose from, it can be daunting trying to decide which ones to choose. At MarCloud Consulting, we often get questions surrounding the differences between Salesforce Sales Cloud, Service Cloud and Commerce Cloud.
Hollie Fitzpatrick
2 mins
The Salesforce Content Management System (CMS) is a hybrid CMS that allows you to store and distribute content for many digital channels, from a centralised location. Which means that your content publishing process just got a whole lot easier!
Ollie Dodd
4 mins
The ability to build a dashboard from scratch (in Lightning Experience) means customising and displaying data exactly as you need it. Here's how.
Robbie Bain
4 mins
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data. In order for the two systems to work together correctly, you'll need to test and configure your Pardot account.
Hollie Fitzpatrick
3 mins
Salesforce Data Loader helps ensure our imports are as straightforward and pain-free as possible. Having accurate data stored in our platforms is vital for our marketing and sales activities. Below are the top five questions we hear
Carl Mortimer
2 mins
There are numerous ways to export data from Salesforce, and the tool you use will largely depend on the scenario and your budget.
Ollie Dodd
3 mins
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