At MarCloud, we’ve always been huge fans of Salesforce and the incredible tools they offer across the entire customer lifecycle. From supporting brands in lead generation to enabling meaningful, ongoing customer relationships, Salesforce has consistently delivered innovative solutions that empower marketers. But with Marketing Cloud Advanced Edition, Salesforce has taken things to a whole new level.
5 mins
Here is our Best Pardot Feature List’, published for any marketers currently considering Pardot! We give you 11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment.
Tom Ryan
2 mins
When choosing between various marketing automation tools for your business, you’ll likely ask yourself; why Pardot? In this blog you'll learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan.
Tom Ryan
1 min
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Anton Minnion
4 mins
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. It allows you to show the journey of your prospects from their initial touchpoint online, to their moment of conversion.
Tom Ryan
1 min
If you're just about to do your Salesforce Pardot integration, stop and read this article first! I will share the most common Pardot Salesforce integration mistakes and also explain why these need to be avoided.
Tom Ryan
3 mins
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially challenging.
Tom Ryan
5 mins
Getting to grips with any new marketing automation software takes time. Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
Anton Minnion
2 mins
Pardot is a Salesforce marketing automation software that has a broad range of features that makes running and measuring marketing campaigns from a single place easy. Learn what Pardot is and how it can help your marketing team.
Tom Ryan
3 mins
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram. The illustration visualises the SaaS platform, Salesforce, Pardot systems architecture and more.
Tom Ryan
1 min
Choosing to implement Pardot as your marketing automation platform of choice is a big decision as it takes a lot of time researching and planning how the platform will fit within your organisation. Read through our comprehensive guide.
Tom Ryan
3 mins
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