View our exclusive Form and Email Preference Centre package here.

Pardot Marketing & Automation Statistics 2020

Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.

Pardot Marketing & Automation Statistics 2020

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

How do you decide when it’s time to invest in a premium marketing automation tool for your business? How do you choose the right platform for your requirements? There are so many in the market, it’s quite overwhelming. If you’re a B2B marketer doing research into your options though, you’ve likely considered Pardot marketing automation.

That’s why we’ve compiled the most compelling statistics about Pardot marketing and automation in 2020, right here.

Granted, we’re a little biased, given we’re Pardot marketing specialists, but as marketers, we’re driven by data. So what better way to illustrate the power of Pardot for your B2B marketing than with actual stats?

Read on for the 2020 Pardot marketing and automation statistics that will help you build a business case for automation software and, specifically, Pardot.

2020 Pardot Marketing and Automation Statistics

Pardot the platform

Marketing automation

Lead nurture and customer experience

That’s a lot of numbers about Pardot and automation!

What these all tell us is that marketing automation software is vital for companies that want to grow whilst increasing efficiencies and revenue. What they don’t tell us is how Pardot marketing, specifically, could work for your business.

At MarCloud we actually offer a free and informal chat about Pardot, so if you want to know more about the automation software and whether it’s the right fit for you, go ahead and request a chat.

Tom Ryan headshot

Tom Ryan

Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.

Featured resource

eBook cover with the text A Guide to Salesforce Marketing Tools

Salesforce Marketing Tools

With the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.

Download A Guide to Salesforce Marketing Tools

More recent posts

B2BMA Nirvana by MarCloud logo and illustrated characters

Ready to reach marketing nirvana?

Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.

Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.

B2BMA Nirvana by MarCloud
Desk Character Image

Need a hand getting the most out of your Pardot or Marketing Cloud account?

MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Ready to save time, deliver more quality leads, and generate more revenue? Here's how we help.

View support services