Pardot Marketing & Automation Statistics 2020

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

How do you decide when it’s time to invest in a premium marketing automation tool for your business? How do you choose the right platform for your requirements? There are so many in the market, it’s quite overwhelming. If you’re a B2B marketer doing research into your options though, you’ve likely considered Pardot marketing automation.

That’s why we’ve compiled the most compelling statistics about Pardot marketing and automation in 2020, right here.

Granted, we’re a little biased, given we’re Pardot marketing specialists, but as marketers, we’re driven by data. So what better way to illustrate the power of Pardot for your B2B marketing than with actual stats?

Read on for the 2020 Pardot marketing and automation statistics that will help you build a business case for automation software and, specifically, Pardot.

2020 Pardot Marketing and Automation Statistics

Pardot the platform

• Pardot software is live on more than 63,000 websites around the world
• Computers and Electronics is the sector using Pardot the most, with 7.68% popularity
• Business and Consumer Services, Finance, and Science and Education are the second and third top sectors where Pardot is being used
• Stanley Black & Decker reduced their sales cycle length by 30% after implementing Pardot
• High traffic websites using Pardot include theguardian.com, businessinder.com, zoom.us and nextdoor.com
• Pardot was ranked in the Top 10 of G2 Crowd’s Grid for Marketing Automation in 2020
• Pardot is the 10th most popular in the Top 1 Million sites in the Marketing Automation category
• Project management consultant firm IPM increased their marketing-qualified leads by 1200% using Pardot marketing automation
• The United States, United Kingdom and Japan use Pardot for automation more than any other country

Marketing automation

• The B2B marketing automation market is estimated to grow from a base of $3.3 billion in 2019 to $6.4 billion by 2024
• Businesses that implement marketing automation experience an average of a 451% increase in qualified leads.
• Global B2B marketers spend approximately 22% of their marketing budget on technology
• 47% of marketers believe email marketing is the most effective lead nurturing tactic
• Marketing automation in lead nurturing brings a 451% increase in qualified leads
• Companies that automate lead management see over 10% increase in revenue in 6-9 months

Lead nurture and customer experience

• The average marketing organisation uses 14 data sources but this is set to grow to 45 data sources, on average, by 2025
• Just 47% of marketers say they have a completely unified view of customer data sources
• 59% of customers say tailored engagement based on past interactions is very important to winning their business

• Using three or more channels in an automation workflow earns an engagement rate of 18.96% on omnichannel vs 5.4% on single-channel
• Mid-size companies say that increasing sales opportunities (58%) and increasing customer conversions (51%) are top priorities for a lead nurturing strategy
• 16% of B2B marketers believe lead nurturing timing is one of the leading obstacles

That’s a lot of numbers about Pardot and automation!

What these all tell us is that marketing automation software is vital for companies that want to grow whilst increasing efficiencies and revenue. What they don’t tell us is how Pardot marketing, specifically, could work for your business.

At MarCloud we actually offer a free and informal chat about Pardot, so if you want to know more about the automation software and whether it’s the right fit for you, go ahead and request a chat.