
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The above illustration visualises the SaaS platform, Salesforce and Pardot systems architecture, including how prospects are nurtured, the bi-synchronous flow of data across systems and ROI reporting.
The benefits of taking this integrated approach:
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Seamless communication between systems
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Live data from customers who update their profile within their online account
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Customer activities are logged in real-time across the whole infrastructure
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Select data you would like to feed back into your proprietary software
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Prospects and customers will only trigger automation relevant to their current stage in the buyer's cycle
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Reporting is accurate and in real-time
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Removes any need to export & upload between systems
Need a hand getting the most out of your Pardot or Marketing Cloud account?
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation.
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