Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!
3 mins
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
Anton Minnion
3 mins
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Hollie Fitzpatrick
2 mins
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!
Anton Minnion
1 min
Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.
Chloe Prowse
1 min
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Georgie Grigore
3 mins
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Chloe Prowse
5 mins
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
Hollie Fitzpatrick
6 mins
Watch as we held an exclusive webinar that walked Pardot users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
Tom Ryan
1 min
Pardot Custom Redirects is a feature that allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. In this blog, we cover how these work and some great ways to use them!
Georgie Grigore
4 mins
Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.
Chloe Prowse
4 mins
Even with all the right tools, it can be hard to keep track of when you need to do everything. Not with the free Pardot marketing calendar.
Tom Ryan
2 mins
We make it our mission to ensure you’re getting the most out of your marketing automation activity. Here's how to keep your Pardot account organised!
Tom Ryan
2 mins
Great news! Pardot has introduced the Pardot V2 Connector version. Those using the V1 Connector now have the option of upgrading. So, today we will be covering the differences between each of these, and whether or not you should upgrade.
Georgie Grigore
2 mins
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
Tom Ryan
1 min
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
Hollie Fitzpatrick
2 mins
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