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Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.
Corina Gorodetchi
2 mins
We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!
Anton Minnion
2 mins
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
Chris Thompson
3 mins
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Tom Ryan
3 mins
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Tom Ryan
2 mins
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
Tom Ryan
2 mins
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
Tom Ryan
3 mins
Seven tips to help you get the most out of your marketing automation platform - from content creation, to organisation!
Tom Ryan
2 mins
Instructional blogs can sometimes be a little theoretical. So to give you a better idea of how to make the most of Pardot, we show you how MarCloud uses Campaign Influence.
Tom Ryan
5 mins
Learn more about your Pardot account, what you should be looking at, and how to use it - so you can spend more time taking advantage of Pardot's clever tricks and features!
Tom Ryan
2 mins
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
Tom Ryan
3 mins
What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Chloe Prowse
3 mins
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
Tom Ryan
3 mins
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Anton Minnion
5 mins
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
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![[eBook] Account Engagement Landing Page & Email Development Best Practices](https://www.datocms-assets.com/103555/1694452384-ebook-account-engaqgement-development.png?auto=format&dpr=0.5&w=1568)
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