AI is no longer a nice-to-have. Martech platforms are racing to embed it into core functionality, and unsurprisingly, Salesforce is already out in front. Their customer data platform, Salesforce Data Cloud, lets you integrate your own AI models using something called ‘Bring Your Own Model’ (BYOM).
4 mins
Salesforce Data Cloud promises a lot: unified customer data, faster insights, and seamless alignment across your business. But if you’re cautious about committing to yet another platform, it can feel like a risk to invest time and effort. What if Data Cloud doesn’t meet your unique business needs?
Supan Maniar
4 mins
Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.
Supan Maniar
5 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the latest Salesforce State of Marketing Report.
Anton Minnion
4 mins
On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
Triana Jarman
5 mins
Demand for Salesforce talent isn’t slowing. With a global ecosystem, and generative AI tipped to boost company performance further, adoption of Salesforce software continues to increase. This means now is an excellent time to consider Salesforce career paths.
Tom Ryan
5 mins
There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.
Anton Minnion
3 mins
You might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...
Anton Minnion
3 mins
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...
Anton Minnion
3 mins
Salesforce Data Cloud is a customer data platform (CDP) that integrates with Sales Cloud and Marketing Cloud out-of-the-box, which means it’s much easier to implement than other CDPs. Don’t mistake this to mean you can jump in and get setup right away though.
Tom Ryan
2 mins
If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.
Anton Minnion
2 mins
You may have heard that Enterprise and Ultimate Sales Cloud customers are getting access to a free Data Cloud account; a powerful customer data platform that enables businesses to leverage real-time insights and customer data for better marketing.
Tom Ryan
5 mins
For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
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