Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.
Tom Ryan
2 mins
In true Salesforce fashion, the way Salesforce AI tools are named has created confusion on the differences between older Einstein features and the new Marketing/Sales/Service/Commerce GPT products.
In a nutshell, the overarching name for all Salesforce AI solutions is ‘Einstein.’
Within Einstein, there are various AI products grouped by business function:
Sales AI (for Sales Cloud)
Customer service AI (for Service Cloud)
Marketing AI (for Marketing Cloud)
Commerce AI (for Commerce Cloud)
‘Marketing AI’ includes all the AI functionality built into Marketing Cloud. Historically, Einstein for Marketing Cloud acts as an AI assistant, helping to automate tasks and suggest improvements to marketing campaigns.
Marketing GPT on the other hand, is different altogether.
Marketing GPT is Salesforce’s newest AI functionality. It takes AI-powered marketing to a whole new level by leveraging the capabilities of GPT-3.5, the latest iteration of OpenAI’s renowned language model. Embedded into the content builders, Marketing GPT can do the heavy lifting for you by creating marketing AI-generated content.
It’s a powerful tool… but proceed with caution!
As with any AI, it’s vital to get up to speed with when to rely on Marketing GPT and know how to use it wisely. There are plenty of pitfalls marketers can fall into that could harm your campaigns.
To help, we’ve written an entire eBook that reveals everything you need to know. With ‘A Guide to Salesforce Marketing GPT’ in your arsenal, you’ll be crystal clear on how to tap into Marketing GPT while adhering to AI best practices.
First off, we look at the potential benefits of using generative AI for both sales and marketing teams. There are numerous ways your teams can lighten their workload whilst achieving better results and in this eBook we highlight the most important.
Then, we dive into the nitty-gritty of Marketing GPT; what it is, the core features, how Einstein handles risk and compliance, and our specialist tips for using Marketing GPT to generate campaign content.
It’s jam-packed with useful, actionable information and insights. The full contents include:
Foreword on AI
Benefits of generative AI
What is Salesforce Marketing GPT?
Marketing GPT features
The Einstein Trust Layer
Tips for adopting Marketing AI
Training and support options
How to get started with Marketing GPT
So, before you adopt Salesforce Marketing GPT in your business, be sure to download and fully absorb the ins and outs of working with generative AI for your marketing.
Have a question or want to chat about AI concerns? We’re always happy to chat! Send us a message and we’ll be in touch.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
For sales and marketing teams, generative AI is a game-changer. But proceed with caution! Marketing GPT is a tool that aids but doesn't do our job. Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.
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