New Guide to Salesforce Marketing GPT [eBook]

Artificial intelligence (AI) has been available in Salesforce software, such as Marketing Cloud and Sales Cloud, for years. Yet, with AI technology rapidly advancing, the functionality is only getting better. Salesforce Marketing GPT is a clear example of this.

Coloured background with text New Guide to Salesforce Marketing GPT [eBook]

In true Salesforce fashion, the way Salesforce AI tools are named has created confusion on the differences between older Einstein features and the new Marketing/Sales/Service/Commerce GPT products.

In a nutshell, the overarching name for all Salesforce AI solutions is ‘Einstein.’

 Within Einstein, there are various AI products grouped by business function:

  • Sales AI (for Sales Cloud)

  • Customer service AI (for Service Cloud)

  • Marketing AI (for Marketing Cloud)

  • Commerce AI (for Commerce Cloud)

‘Marketing AI’ includes all the AI functionality built into Marketing Cloud. Historically, Einstein for Marketing Cloud acts as an AI assistant, helping to automate tasks and suggest improvements to marketing campaigns.

Marketing GPT on the other hand, is different altogether.

Marketing GPT is Salesforce’s newest AI functionality. It takes AI-powered marketing to a whole new level by leveraging the capabilities of GPT-3.5, the latest iteration of OpenAI’s renowned language model. Embedded into the content builders, Marketing GPT can do the heavy lifting for you by creating marketing AI-generated content.

It’s a powerful tool… but proceed with caution!

As with any AI, it’s vital to get up to speed with when to rely on Marketing GPT and know how to use it wisely. There are plenty of pitfalls marketers can fall into that could harm your campaigns.

To help, we’ve written an entire eBook that reveals everything you need to know. With ‘A Guide to Salesforce Marketing GPT’ in your arsenal, you’ll be crystal clear on how to tap into Marketing GPT while adhering to AI best practices.

What to expect from the eBook

First off, we look at the potential benefits of using generative AI for both sales and marketing teams. There are numerous ways your teams can lighten their workload whilst achieving better results and in this eBook we highlight the most important.

Then, we dive into the nitty-gritty of Marketing GPT; what it is, the core features, how Einstein handles risk and compliance, and our specialist tips for using Marketing GPT to generate campaign content. 

It’s jam-packed with useful, actionable information and insights. The full contents include:

  • Foreword on AI 

  • Benefits of generative AI

  • What is Salesforce Marketing GPT?

  • Marketing GPT features

  • The Einstein Trust Layer

  • Tips for adopting Marketing AI

  • Training and support options

  • How to get started with Marketing GPT

So, before you adopt Salesforce Marketing GPT in your business, be sure to download and fully absorb the ins and outs of working with generative AI for your marketing.

Download the free eBook here.

Have a question or want to chat about AI concerns? We’re always happy to chat! Send us a message and we’ll be in touch.

Tom Ryan headshot

Tom Ryan

Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.

Featured resource

Coloured background with text A Guide to Salesforce Marketing GPT

A Guide to Salesforce Marketing GPT

For sales and marketing teams, generative AI is a game-changer. But proceed with caution! Marketing GPT is a tool that aids but doesn't do our job. Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.

A Guide to Salesforce Marketing GPT eBook

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