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Campaign management Blog Category

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Campaign managementMCAE (Pardot)

Personalisation in Salesforce Account Engagement [eBook]

Gone are the days of starting an email with ‘Hi [firstname]’ and expecting this level of personalisation to engage prospects. Consumers expectations have changed - and this isn’t a bad thing! Properly personalising the customer journey allows marketers to build better relationships, convert more leads, and increase sales value. For Salesforce Account Engagement customers, perfecting personalisation is possible, with the right guidance.

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Tom Ryan

2 mins

Coloured background with text Salesforce Account Engagement [eBook]

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Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce
Campaign managementMCAE (Pardot)

Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce

I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.

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Tom Ryan

2 mins

Pardot Retargeting in the Engagement Studio - What You Need To Know
Campaign managementMCAE (Pardot)

Pardot Retargeting in the Engagement Studio - What You Need To Know

Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. It’s time to harness the power of Pardot retargeting using the Engagement Studio. Read on for a comprehensive guide.

Tom Ryan headshot

Tom Ryan

2 mins

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